Impartial inventive company and manufacturing home Who Wot Why has been appointed as lead inventive company for Hartley’s, described as a heritage jam model. Who Wot Why already works with Hartley’s, father or mother father or mother Hain Celestial.
Who Wot Why will lead the event of a brand new built-in platform, because of launch in August 2026. The work will span TV and Out of Dwelling. The company was appointed and not using a pitch, constructing on its current relationship with Hain Celestial following its work on Ella’s Kitchen.
Based in 1871 by Sir William Hartley, Hartley’s is likely one of the UK’s most established meals manufacturers. Who Wot Why’s FMCG expertise consists of work for The Tofoo Firm, Popeyes Louisiana Kitchen, Impolite Well being and Ella’s Kitchen.
Catherine Hicks, advertising & technique director at Hain Celestial, says: “We’re actually excited to be partnering with Who Wot Why on this necessary subsequent chapter for our a lot cherished model, Hartley’s.”
Sean Thompson, co-founder and CCO at Who Wot Why, says: “Hartley’s is an iconic model, it conjures up so many reminiscences in individuals’s lives. We’re all about difficult and frightening with results-driven creativity and we need to shake up the class, get up the shoppers and put Hartley’s, again the place it deserves to be.”
