Marc Jacobs is popping a purse mix-up between Rowan Blanchard and Jemima Kirke right into a two-day chase throughout New York Metropolis, the most recent chapter in its storytelling collection, Query Marc.
Billed as a detective story with a twist, the second collection of Marc Jacobs’ microdramas follows the 2 actresses after they unintentionally swap their Scene Luggage on the finish of the style home’s runway present.
Narrated by playwright and actor Jeremy O. Harris, the primary chapter of “The Swap” opens at Bookmarc, the bookstore chain based by Marc Jacobs. Pocket book in hand, the actresses handle the group and start to relay the drama of the previous two days.
The movie flashes again to the start, the place the 2 first intersect at a runway present. Kirke, left with an almost-empty purse aside from a chilled stick of white sage, fails to note Blanchard on the sidewalk elevating the alarm. She’s misplaced her pocket book two days earlier than her Bookmarc studying.
The episode dovetails with Marc Jacobs’ fall 2026 assortment. Further chapters, wherein the ladies use the contents of one another’s baggage to reunite at Bookmarc, will drop all through the season. The collection will study how trend shapes first impressions and the tales we create about each other.
The collection follows the model’s first microdrama, “The Scene,” a part of the Query Marc storytelling platform that debuted in April. Written and starring Rachel Sennott, creator and star of the HBO collection I Love LA, the primary movie captured the actress desperately making an attempt to land a coveted gala invite.
A stuffed model of Smelly Rat, Marc Jacobs’ cult cartoon rat graphic from the Y2K period, and its Scene bag play a starring function in each microdramas, bridging the productions.
Bringing trend, leisure, and tradition collectively, the pre-fall 2026 marketing campaign marked a artistic shift for the style home, transferring away from conventional trend images in direction of entertainment-focused, social-first content material. Every bite-sized collection will introduce new characters, views, and cultural moments for viewing on smartphones.
