We’re formally midway by 2026. Wild.
When you’re squeezing in summer season sends between PTO requests, right here’s a roundup of the whole lot we shipped this month to make that simpler — together with one characteristic your eyes have been asking for since roughly perpetually.
Darkish Mode is right here
You requested, we constructed. Darkish Mode is now accessible throughout all of Omnisend, toggleable any time out of your Account settings.
Simpler on the eyes throughout lengthy periods, kinder to your display screen at 11pm, and simply typically a vibe. Fast heads-up: we’re rolling it out regularly, so if it’s not in your account but, grasp tight — it’s on the best way.
Extra correct segment-gated Automations
When you’ve ever had a repeat purchaser slip into your first-time purchaser workflow as a result of the phase knowledge hadn’t caught up but, this one’s for you.
Omnisend now waits a beat earlier than checking whether or not a contact meets your phase circumstances after they enter an Automation. That small pause offers phase knowledge time to replace, so the appropriate folks land in the appropriate workflows.
Nothing to arrange — it simply works within the background. Applies to Automations utilizing segments in set off filters, viewers filters, and conditional splits.
Cell modifying in Types Builder
Now you can make primary edits to your kinds out of your telephone. Caught a typo on the practice? Wish to tweak a CTA between conferences? Now you’ll be able to, with out firing up your laptop computer.
It’s deliberately light-weight — desktop continues to be the place you need to be for the total form-building expertise — however it covers the core actions.
Studies AI: ask your knowledge questions in plain English (Beta)
We’re additionally launching Studies AI, a brand new in-app chat assistant that solutions questions on your Omnisend efficiency in plain language — no dashboards to cross-reference, no numbers to sew collectively by hand.
Open it from Dashboard Overview and ask issues like:
- “How did my final marketing campaign carry out?”
- “Why is my income decrease than final month?”
- “Summarize how my automations are doing”
It reads your personal Omnisend knowledge and writes again a transparent reply. You’ll discover it throughout Studies → Gross sales, Merchandise, Campaigns, and Automations, with steered prompts to get you began.
A couple of issues to know:
- It’s in Beta, accessible to all paying Omnisend customers
- It may possibly see gross sales, marketing campaign, and automation efficiency throughout channels, plus viewers development knowledge
- It can’t see Types knowledge, workflow builder stats, or back-in-stock experiences but
- It solely reads your knowledge — it may well’t change campaigns, segments, or settings
- It’s powered by OpenAI, which suggests it’s sensible however not infallible. Deal with strategies as a place to begin solely, not a definitive reply
Attribution setting, now in Dashboard Overview
Now you can change how income is attributed instantly from Dashboard Overview → Gross sales Efficiency, with out hopping over to Studies first.
The setting is shared throughout Dashboard Overview, Gross sales Studies, and Product Studies — change it in a single place, it updates in all places. Makes evaluating knowledge throughout pages so much much less complicated.
👉 Study extra about navigating your Omnisend Dashboard
SMS Sender ID registration: Finland, Spain & Australia
When you ship branded SMS to any of those markets, regulators at the moment are requiring Sender IDs to be registered earlier than use. We’ve constructed the entire registration workflow into Omnisend — head to Retailer Settings → SMS to get began, and we’ll submit it in your behalf.
The dates to know:
- Finland — enforcement began Could 4, 2026. Unregistered Sender IDs present up as “Unknown.”
- Spain — enforcement began June 7, 2026. Unregistered Sender IDs are blocked solely.
- Australia — enforcement begins July 1, 2026. Unregistered Sender IDs will show as “Unverified.”
When you ship to any of those nations, value checking your setup this week.
Canva is now with Omnisend
For anybody who designs in Canva: now you can join it to Omnisend and have your designs sync robotically to your Picture Library. No extra “obtain, swap tabs, add, discover the file, oh wait flawed model.”
Create an Omnisend folder in your Canva Tasks, drop your designs in, and so they’ll present up prepared to make use of in campaigns and automations. Auto-sync runs each 12 hours, or you’ll be able to set off it manually once you want one thing now.
👉 Study extra about integrating Canva with Omnisend
Klaviyo segments: now self-serve
Migrating from Klaviyo? Now you can import your segments instantly into Omnisend your self — no help ticket required.
Simply head to Apps → Klaviyo Information Import Instrument.
👉 Study extra about importing Klaviyo contacts & segments
Two extra new integrations
- Purchase Once more & Reorder Reminders — assist prospects reorder previous purchases with 1-click reorder, reminders through Omnisend, and “purchase once more” touchpoints all through the shopper journey.
- StockIQ — handle out-of-stock merchandise, accumulate back-in-stock subscribers, and set off back-in-stock emails when gadgets return.
Small wins throughout the app
A handful of UI enhancements value realizing about:
- Clearer error messages. They now let you know what went flawed, tips on how to repair it, and allow you to open help chat with the related particulars pre-filled.
- Cell-friendly E-mail Editor. Facet panels are hidden on cellular, fast textual content edits can be found, and there’s a transparent nudge that the total expertise lives on desktop.
- Types AI updates. Generated type choices now seem in a carousel, so you’ll be able to browse and evaluate outcomes as an alternative of clicking by one after the other.
- SMS settings, now in two sections. SMS Setup and Sending Guidelines at the moment are separate pages — simpler to navigate now that there are extra Sender Title settings.
- Area & sender setup enhancements. Affirmation messages after area verification, the flexibility to return and repair a flawed sender e-mail selection, and TFN verification now saves your progress.
- Smarter mid-campaign phase creation. Create a phase from the viewers selector in Campaigns, and it seems within the dropdown robotically — no refresh wanted.
- Sooner phase constructing on giant shops. No extra flickering contact counts, and you’ll regulate a phase with out ready for the earlier construct to complete.
- Automation Builder UX tweaks. Setup steps are clearer and extra constant.
- Studies UX updates. Cleaner graph elements, metric playing cards, and Viewers Development chart defaults.
A lot extra small upgrades you’ll discover as you click on round.
