The Vorwerk Group introduced that it’s strengthening its worldwide development technique with the mixing of the Romanian Thermomix and Kobold enterprise into the Vorwerk Group. The distributor of Thermomix and Kobold in Romania, HLK Commerce SRL, has skilled appreciable development and success and constructed a powerful advisor community, buyer base and nationwide operations. The area has even established itself as one of many “most dynamic and promising markets inside Vorwerk’s worldwide community,” in accordance with the corporate, and boasted a file yr in 2025, doubling the variety of Thermomix units bought and reaching 34% development.
“Our advisors, staff and prospects have constructed one thing outstanding over a few years,” mentioned Ana Iancu, Vorwerk Romania Basic Supervisor. “Turning into a part of Vorwerk opens a brand new chapter for this group and creates thrilling alternatives to proceed rising collectively. We’re constructing on a powerful basis and look ahead to shaping the way forward for Thermomix and Kobold in Romania.”
Establishing Vorwerk Romania units the stage for the following part of growth, displays its confidence out there’s long-term development potential and is a part of its Technique 2030 imaginative and prescient, introduced earlier this yr.
“On the coronary heart of Technique 2030 is a transparent ambition: to change into the world’s most engaging direct promoting firm,” mentioned Dr. Thomas Stoffmehl, Vorwerk Group CEO. “Attaining this ambition requires sturdy communities, thriving ecosystems and enticing markets with the potential to develop and succeed. Romania has demonstrated precisely these qualities over the previous years and represents a robust instance of our technique in motion.”
