As we shut out 2025, the information simply retains on coming, spanning advert tech and CTV.
First, selecting aside Nielsen rankings has been happening for the reason that heyday of cable TV. And the VAB is firing on all cylinders towards Nielsen for what it says are frequent 20% discrepancies between its panel, which is already midway out the door, and its newer Large Knowledge set, which fashions off the panel information. However Nielsen says the VAB didn’t analyze its information appropriately.
Our affiliate editor Victoria McNally talks about this newest Nielsen-VAB standoff and what it would imply for TV measurement in 2026.
Plus, along with the Netflix-Warner Brothers and Paramount drama we coated final week, there have been TWO extra acquisitions, together with Pinterest buying tvScientific. We provide a fast explainer about what Pinterest noticed in tvScientific to wrap up the TV half of this podcast.
Then, if publishers have been to jot down a letter to Santa Claus for a brand new model of Google Advert Supervisor, it will be for a model with out Unified Pricing Guidelines. Decrease charges wouldn’t damage both. And that’s what publishers within the EU are experiencing, as Google is making modifications forward of potential regulation and even divestiture over in Europe. Our senior editor James Hercher gives us the rundown on what Google is altering throughout the Atlantic and the way these modifications is likely to be noticed by Decide Brinkema, as she evaluates the treatments for Google operating a monopoly throughout its advert server and advert change.
