Browsing: Publishers

ADWEEK Benefit is a part of a collection the place each month, our high editors interpret what occurred in every…

This story was initially printed in On Background with Mark Stenberg, a free, weekly publication that explores the important thing…

If publishers needed to clarify their relationship with AI, a 2012-style Fb standing would most likely do the trick: It’s…

Estimated learn time: 5 minutes, 9 seconds Apple introduced on Thursday, June 18 their compliance with a brand new competitors…

Bear in mind final month when James Murdoch’s Lupa Programs acquired roughly half of Vox Media, particularly New York Journal,…

Publishers have spent years stuffing bid requests with extra indicators with out figuring out which of them really transfer the…

For those who run a content material web site or app that will depend on programmatic promoting, you already know…

For all of the developments in programmatic advert tech, consumers’ expectations haven’t modified a lot: They nonetheless desire a single,…

Estimated learn time: 2 minutes, 33 seconds Google is proactively revising its Play Retailer charges, apparently associated to its proposed…

Regardless of the huge shift of eyeballs from linear to streaming content material, considerations over advert fraud have some main…