Id stays a precedence
Regardless of Google’s inconsistent method to cookies and identifiers, Inexperienced stated that The Commerce Desk stays dedicated to its privateness product referred to as Unified ID 2.0. He blasted Google for inserting itself between shoppers and publishers within the title of privateness, whereas cementing a brand new type of market dominance.
“By creating an ID that sits exterior of that—one which appends to probably the most benign piece of what we’ve formally referred to as PII, an electronic mail handle—you make it doable for shoppers to take their preferences with them,” he stated.
