Templates & Examples [2026 ]

An order affirmation e-mail is the message a buyer will get proper after shopping for one thing. It confirms the order went via and exhibits precisely what they purchased.

Omnisend’s 2026 Ecommerce Advertising Report places the common open charge for order affirmation emails at 53.99%. That’s increased than virtually some other e-mail kind.

However this e-mail does greater than affirm an order. It paperwork the transaction, calms any fear your buyer has about their order, and begins the connection that brings them again.

Most manufacturers deal with it like a primary receipt and cease there. However there’s much more worth you will get from it than that.

This information covers 5 order affirmation e-mail templates, actual model examples, and clear writing and design ideas. All of it’s sensible and able to use instantly.

TL;DR

What’s an order affirmation e-mail?

An order affirmation e-mail is the transactional message a buyer receives instantly after finishing a purchase order. It confirms that the order went via and particulars what the client purchased.

An order affirmation e-mail is likely one of the few emails your buyer really desires to see. They’re in search of proof that their cash went to the precise place.

That’s what makes it a belief sign. A well-structured order affirmation e-mail tells your buyer that your retailer is skilled and arranged. It palms their expertise over to you to allow them to get on with their day.

It’s additionally value understanding the place order affirmation emails sit legally. They’re labeled as transactional emails. Meaning they’re exempt from customary opt-in guidelines beneath CAN-SPAM and GDPR.

That mentioned, any promotional content material you add should comply with the 80/20 rule. Maintain it not less than 80% transactional and not more than 20% promotional.

Most ecommerce platforms ship a primary order affirmation mechanically. For those who’re utilizing a devoted e-mail instrument, it offers you extra management over design and content material. It additionally makes it simpler to suit the affirmation into your broader post-purchase e-mail technique.

Order affirmation vs. receipt vs. bill

These three e-mail sorts are straightforward to combine up. Right here’s how they differ:

Solely the order affirmation and receipt are post-purchase. Some shops ship each after a sale. However a single order affirmation e-mail that covers the transaction particulars and fee document is normally sufficient.

What to incorporate in an order affirmation e-mail

Your prospects open their order affirmation e-mail with the aim of verifying that every thing appears to be like proper. Right here’s what to incorporate to reply that and current your retailer as reliable {and professional}:

• Order quantity: Place this on the very high. Prospects use it when contacting assist, so it must be straightforward to search out.
• Merchandise with portions and pricing: Listing each merchandise the client ordered. Embody portions, particular person costs, any reductions, and the order whole.
• Billing and delivery addresses: Present each so the client can affirm their particulars are right. This helps catch any errors earlier than the order ships.
• Fee technique: Embody the fee kind and the final 4 digits of the cardboard used. This reassures the client that the precise fee went via.
• Estimated supply date: Present a transparent supply window somewhat than an estimate. 
• Help contact: Add a hyperlink to your assist web page or a direct e-mail deal with. This reduces the variety of prospects who attain out with out checking first.
• Name to motion: Embody one major name to motion. A “observe your order” or “view your order” button works effectively right here.

Past these seven, there are just a few optionally available add-ons value contemplating:

• Product suggestions: Counsel associated objects primarily based on what the client simply purchased. Maintain it refined and related.
• Loyalty program invite: Point out your rewards program as a pure subsequent step. Don’t push it an excessive amount of.
• Social media hyperlinks: Add these within the footer as a low-pressure method for patrons to comply with your model. Maintain them as small icons somewhat than textual content hyperlinks.
• Referral name to motion: Embody a brief referral immediate for patrons who would possibly need to share with buddies. A small low cost incentive makes this more practical.
• Account creation immediate: Invite visitor buyers to create an account. It’s additionally likelihood to gather advertising and marketing opt-ins.

Simply bear in mind the 80/20 rule — preserve your order affirmation e-mail not less than 80% transactional and 20% promotional at most.

Order affirmation e-mail templates you should use right this moment

These 5 templates cowl the most typical ecommerce voices, specifically:

• Minimalist
• Persona-first
• VIP and luxurious
• Skilled and B2B
• Subscription

Use the comparability desk under to search out the one that matches your retailer, then copy the template and swap in your particulars.

You can even browse extra designs in Omnisend’s library of order affirmation e-mail templates.

Template 1: Clear and direct (life-style and trend)

This template works finest when your model voice stays out of the best way and lets the order particulars do the speaking. It fits trend, life-style, and any retailer that values readability over persona.

The screenshot under exhibits how this template appears to be like when rendered in Omnisend’s e-mail builder:

Template 2: Persona-first (DTC with voice)

This affirmation e-mail template works for DTC manufacturers that need each touchpoint to really feel on-brand. It’s heat, direct, and leaves the client feeling good about their buy.

Template 3: VIP and luxurious

This order affirmation e-mail template fits luxurious shops, high-AOV purchases, and any model that desires to sign high quality from the very first post-purchase touchpoint. No exclamation marks, no emoji, no fuss.

Template 4: Skilled and B2B

This skilled order affirmation e-mail template is constructed for enterprise purchases. It leads with the PO quantity, covers fee phrases, and offers the client a transparent level of contact for any queries. It targets the wants of company patrons and bulk order conditions.

Template 5: Subscription affirmation

This affirmation e-mail template is constructed for subscription-based ecommerce shops. It welcomes the client, confirms their plan and billing cycle, and units clear expectations for what comes subsequent. Try the way it appears to be like with a model instance from IPSY within the subsequent part.

Order affirmation e-mail examples from actual manufacturers

The perfect order affirmation emails get to the purpose quick and look precisely just like the model’s web site. Listed below are eight order affirmation e-mail examples from actual manufacturers you possibly can emulate.

1. Postable — The cancel-friendly affirmation

Postable is a present card retailer that posts distinctive playing cards to prospects. Its order affirmation e-mail leads with a heat thank-you and a transparent supply timeline proper on the high.

The order quantity is slightly below a smiling card, which retains it gentle.

What works in Postable’s affirmation

• The estimated supply timeline seems above the fold, which addresses the most typical post-purchase fear immediately
• The “Assessment order” name to motion is distinguished and simple to search out, with nothing else on the web page competing for consideration
• The cancel order button is a brilliant addition for a greeting card model, the place a date mix-up can imply a wasted order

2. Sundays — The progress bar affirmation

Sundays is an air-dried pet food model with a powerful DTC voice. Its order affirmation e-mail opens with a intelligent heading and a progress bar that units up what comes subsequent.

The white order abstract field stands out towards the e-mail background, so key particulars are straightforward to scan.

What works in Sundays’ affirmation

• The progress bar units expectations for the subsequent two emails with out the client needing to ask
• The order quantity sits slightly below the heading, so it’s the very first thing the client sees after the hero
• The delivery deal with and fee technique seem side-by-side, which cuts down on scrolling

3. AG1 — The retention-first affirmation

AG1 is a each day diet complement model that sells on subscription. Its order affirmation e-mail leads with product advantages somewhat than a normal thank-you. The heading, “Solution to preserve factor going,” and profit copy reinforces this strategy.

Since these order affirmation emails go to present prospects, they skip any upsell and deal with reinforcing the acquisition determination.

What works in AG1’s affirmation

• The product advantages picture offers the client a visible reminder of what they purchased, which helps long-term retention
• The progress bar replaces a normal paragraph about subsequent steps, so the e-mail stays clear and simple to learn
• The “View Your Order” button is the one name to motion, which removes any confusion about what to do subsequent

4. Casper — The anticipation-building affirmation

Casper is a mattress and sleep merchandise model. Its order affirmation e-mail makes use of the heading “Countdown to raised sleep” to verify the order whereas constructing pleasure.

The structure places the delivery deal with first within the order abstract, which is sensible for a model the place supply timelines matter most to prospects.

What works in Casper’s affirmation

• The topic line consists of the order quantity, which provides the client an thought upfront about what the e-mail is likely to be about
• The e-mail tells the client {that a} delivery notification is coming, which units a transparent expectation for the subsequent message
• The “View Your Order” button lets prospects handle their orders without having to contact assist

5. Crocs — The side-by-side affirmation

Crocs is a world footwear model identified for its distinctive clog design.

Its order affirmation e-mail locations the order quantity, date, billing info, and delivery deal with side-by-side somewhat than stacking them in a listing. This lets the client test all key particulars at a look with out scrolling.

What works in Crocs’ affirmation

• The progress bar and order description sit in a gray field above the fold, in order that they’re the very first thing the client sees
• The low cost utilized exhibits clearly within the fee abstract, which reassures the client that their code went via
• The product particulars part consists of colour, dimension, and amount, which reduces the possibility of a buyer querying their order

6. Wimp — The shipping-forward affirmation

Wimp is a decaf espresso model with a daring visible identification. Slightly than main with a normal confirmed heading, the e-mail opens with “Your order shall be shipped quickly!” This strikes the client’s focus ahead to supply instantly.

Good order affirmation e-mail design works this manner — it solutions the subsequent query earlier than the client thinks to ask it.

What works in Wimp’s affirmation

• The heading leads with delivery somewhat than affirmation, which strikes the client’s focus ahead immediately
• The orange “View Your Order” button matches Wimp’s branding and places order management within the buyer’s palms
• The order abstract makes use of a product picture that mirrors how the merchandise seems on the shop’s web site

7. IPSY — The subscription welcome affirmation

IPSY is a magnificence subscription model that sells curated month-to-month containers. Its order affirmation e-mail doubles as a subscription welcome, opening with the heading “Do a Little Dance, It’s Official!”

It then walks the client via how the subscription works, which helps minimize down on confusion round recurring billing. A assessment request e-mail despatched just a few days after supply is a pure subsequent step for a model like this.

What works in IPSY’s affirmation

• The hero picture and daring colour palette match the IPSY web site, making a constant model expertise from retailer to inbox
• The product abstract makes use of loads of white house, so it reads effectively on any display dimension
• The “See How It Works” name to motion units billing and supply expectations early, which reduces assist queries

8. Patagonia — The aim-driven affirmation

Patagonia is an out of doors attire model with a powerful sustainability focus. Its order affirmation e-mail will get straight to the purpose with a clear structure and a seasonal hero picture.

The e-mail follows a clear, easy-to-scan structure, with key info highlighted on the high and order particulars organized additional down. It additionally encourages prospects to enroll in textual content supply updates, making it simpler to trace their bundle with out having to maintain checking their e-mail.  

What works in Patagonia’s affirmation

• The hero picture is seasonal and on-brand, and it reinforces the model identification
• The order quantity, delivery deal with, and fee technique sit in a compact grid, which retains the e-mail concise
• The textual content updates immediate offers prospects who didn’t opt-in throughout checkout a second likelihood to remain knowledgeable

For a deeper have a look at structuring these emails visually, the information on e-mail design covers the core ideas. A assessment request e-mail is a pure follow-up as soon as the order has been delivered.

How you can write an order affirmation e-mail: 7 steps

Figuring out write order affirmation emails that get the job finished comes all the way down to seven steps:

• Nailing the topic line
• Writing a powerful preheader
• Main with a transparent heading
• Setting expectations within the description
• Laying out the order info
• Including helpful hyperlinks
• Testing earlier than you go dwell

Let’s have a look at these steps intimately.

Step 1: Write a topic line that confirms quick

Your topic line has one job — to inform the client their order is confirmed. Prospects open order affirmation emails as a result of they should confirm their order, not due to a intelligent topic line.

Add a private contact and be direct to construct belief.

Listed below are 15 topic line choices throughout six types:

Useful and direct

• Order #[[ order.order_number ]] confirmed
• [[ contact.first_name ]], we have now your order
• Fee obtained for order #[[ order.order_number ]]

Pleasure-driven

• Sure! It’s confirmed
• Good issues are coming your method
• Affirmation of an incredible order

Reassurance

• We’ve acquired it, your order’s in
• Your order is safe and on its method

Playful

• Excessive 5! Nice selection
• Contemplate it finished and dusted
• We’re already on it

For prime-value orders

• Expensive [[ contact.first_name ]], your order is confirmed
• Your funding is confirmed

Personalised

• [[ contact.first_name ]], your order is confirmed
• Thanks for order #[[ order.order_number ]], [[ contact.first_name ]]

Maintain topic traces beneath 50 characters in order that they show correctly on cellular units. Use Omnisend’s topic line tester to test yours earlier than sending.

Step 2: Use the preheader to set expectations

The preheader is the preview textual content that seems subsequent to your topic line within the inbox. Most manufacturers depart it clean or let it pull random textual content from the e-mail. Use it to inform the client what’s occurring with their order as an alternative.

Format: Your order is being ready and can ship inside 24 hours.

Step 3: Lead with a transparent heading

Your e-mail heading ought to reference the order quantity or affirm the order immediately for the client’s comfort.

Format: Order #189178 confirmed — thanks, [[ contact.first_name ]]

Step 4: Set expectations within the description

The outline ought to seem immediately beneath your heading. Use it to inform the client what occurs subsequent and when to count on their delivery notification. Maintain it to 2 or three sentences. Keep away from something promotional.

Format: We’ve obtained your order and are getting it prepared. You’ll get a delivery notification from us inside 24 hours.

Step 5: Lay out the order info clearly

That is the core of your order affirmation e-mail. Pull within the order particulars dynamically utilizing Liquid placeholders so every e-mail displays the precise buy. Embody the product title, amount, value, any reductions, subtotal, delivery value, and order whole.

Format: [[ order.line_items ]] / Subtotal: [[ order.subtotal_price ]] / Transport: [[ order.shipping_price ]] / Whole: [[ order.total_price ]]

Step 6: Add hyperlinks that cut back assist queries

Just a few well-placed hyperlinks on the backside of your order affirmation e-mail can minimize down on the variety of prospects who contact you unnecessarily. Maintain it to probably the most helpful ones and keep away from something that pulls consideration away from the order particulars.

Helpful hyperlinks to incorporate are:

• A “view your order” or “observe your order” button
• A hyperlink to your assist web page or FAQ
• A “create an account” immediate for visitor buyers
• A hyperlink to your returns or refund coverage

Format: [Track your order] [Visit our FAQ] [Create an account]

Step 7: Check earlier than you go dwell

Ship take a look at emails to each a Gmail and an Outlook deal with earlier than activating your order affirmation emails. Verify that pictures load, hyperlinks work, and the structure holds on cellular.

Additionally, ensure to show off your ecommerce platform’s default order affirmation so prospects don’t obtain two emails for a similar order. This is applicable whether or not you’re on a Shopify order affirmation e-mail setup or utilizing WooCommerce order affirmation emails. 

Format: Ship take a look at → test Gmail → test Outlook → test cellular → disable platform default → go dwell

Order affirmation e-mail design: What works and what doesn’t

Good order affirmation e-mail design comes all the way down to 4 issues:

• Main with the order quantity
• Setting supply expectations above the fold
• Utilizing a mobile-first structure
• Together with precisely one contextual name to motion

Let’s begin with crucial one.

Cellular-first formatting

Most prospects open order affirmation emails on their telephones. A structure that appears clear on desktop however breaks on cellular is failing nearly all of your viewers.

Maintain your structure to a single column, set your physique textual content to not less than 14px, and ensure each button is not less than 44px tall so it’s straightforward to faucet. Set spacing between components to 20px most to maintain issues from feeling cramped.

The distinction between a cluttered and a clear structure is instantly apparent if you see each facet by facet:

Accessibility

Not each buyer reads your e-mail the identical method. Some use display readers, which learn out the alt textual content in your pictures and work via your content material from high to backside.

Add descriptive alt textual content to each picture so display reader customers get the identical info as everybody else. Use descriptive language in your CTA buttons, too. “View return coverage” tells a display reader consumer precisely what to anticipate. “Click on right here” tells them nothing.

Additionally, at all times embody a plain-text model of your e-mail as a fallback for e-mail purchasers that don’t render HTML.

Model consistency

Your order affirmation e-mail ought to appear to be an extension of your retailer. Use your emblem, match your model colours, and stick with the identical font household you utilize in your web site.

A affirmation e-mail is commonly one of many first post-purchase interactions a buyer has together with your model. If it feels generic or doesn’t match the look and tone of your online business, it may depart prospects feeling unsure about their order. 

 Maintaining a tally of e-mail advertising and marketing metrics like open charge and click-to-conversion will inform you whether or not your design adjustments are making a distinction.

Right here’s a fast reference for the most typical order affirmation e-mail design selections:

Do/Don’t desk

Order affirmation e-mail metrics: What beauty like

Order affirmation emails are the best-performing automation kind in ecommerce.

Based on Omnisend’s 2026 ecommerce advertising and marketing report, they averaged a 53.99% open charge in 2025. That’s increased than some other automation kind, together with welcome emails, deserted cart emails, and back-in-stock notifications.

Their click-to-conversion charge got here in at 14.25%, which suggests roughly one in seven prospects who clicked went on to finish one other motion. The common order affirmation e-mail generated $1.60 per ship.

These numbers spotlight that prospects are extremely engaged in the intervening time your order affirmation e-mail lands. They’ve simply spent cash, and so they need to know every thing went via appropriately. That’s a window you should use effectively or waste.

Right here’s how order affirmation e-mail benchmarks evaluate throughout key e-mail advertising and marketing metrics:

Omnisend’s analytics dashboard tracks all of those metrics in a single place. The order affirmation function allows you to observe open charges, clicks, and conversions towards these benchmarks immediately.

Conclusion

A very good order affirmation e-mail doesn’t have to be sophisticated. The 5 order affirmation e-mail templates on this information cowl the most typical retailer voices, so there’s a stable place to begin no matter your model’s tone.

Simply get your writing and design proper. Small particulars like beginning with the order quantity, setting supply expectations early, and conserving the structure clear on cellular all add up over time.

The subsequent step is automation. Sending your order affirmation e-mail mechanically on the proper second is what turns a one-time buy into the beginning of an extended relationship.

For a full breakdown of the instruments that make this potential, see the information on the perfect instruments for order affirmation automation.

Steadily requested questions

What’s an order affirmation e-mail?

An order affirmation e-mail is the transactional message a buyer receives instantly after finishing a purchase order. It confirms the order went via, particulars what they purchased, the whole paid, and the place it’s being shipped.

How do you write an e-mail to verify an order?

You can begin with a topic line that features the order quantity. Open with a heading that confirms the order, then listing the order particulars, delivery deal with, and fee technique. Shut with one name to motion, reminiscent of a “observe your order” button.

Is an order affirmation e-mail thought of a receipt?

Not precisely. An order affirmation information that the order was positioned, whereas a receipt is the monetary document of the transaction.

What’s the distinction between an order affirmation and a receipt?

An order affirmation is shipped proper after a purchase order to document that the order was positioned. A receipt is shipped after fee is absolutely processed and serves because the official monetary document of the transaction. A affirmation says the order is in. A receipt says the fee is completed.

How do you ask a buyer to verify an order?

You may ship a direct e-mail with the order particulars and a transparent name to motion asking them to confirm. Make certain your e-mail consists of the order quantity, itemized merchandise, and a reply or affirmation button to allow them to reply shortly 

How do I do know if an order affirmation e-mail is a rip-off?

A real order affirmation e-mail is normally despatched from the model’s official e-mail area, which ought to match the shop’s web site. This helps confirm that the message is coming from the retailer you bought from.  It features a actual order quantity and particular product particulars. 

Why is my order affirmation e-mail going to spam?

Order affirmation emails go to spam when the sender area isn’t authenticated correctly. Make certain your area has SPF, DKIM, and DMARC information arrange. At all times ship from a branded area somewhat than a generic deal with.

What’s a purchase order order affirmation e-mail?

A purchase order order affirmation e-mail confirms {that a} vendor has obtained and accepted a purchaser’s buy order. It consists of the PO quantity, itemized merchandise, pricing, fee phrases, and anticipated supply date. Template 4 on this information is a ready-to-use buy order affirmation e-mail template for precisely this state of affairs.

When ought to a enterprise ship a purchase order order affirmation e-mail?

A purchase order affirmation e-mail ought to exit as quickly because the order is positioned and fee is obtained. For B2B purchases, embody the PO quantity, itemized order particulars, fee phrases, and an anticipated supply window.