Is the advert trade headed for ChatGP-TV?
AI was all the trend in shows at 2025’s TV upfront week, and all year long, publishers have labored to ship on lofty guarantees—bringing extra focused digital product placement, AI-generated inventive to get advertisers nearer to content material, and contextual concentrating on to succeed in shoppers in real-time.
So the place does the trade go from right here?
As ADWEEK’s end-of-year wrap-up continues, we spoke with advert gross sales chiefs and senior buy-side and sell-side media executives to listen to how they suppose AI will change the TV and media panorama in 2026.
Right here’s what they needed to say:
How AI will have an effect on TV promoting in 2026
Jay Askinasi, chief income officer, Paramount Skydance: AI would be the engine behind smarter monetization—particularly unlocking commerce-driven capabilities for small and medium-sized entrepreneurs.
