Whereas some seized the chance to redirect hearth (“PBR or ass? What’s the distinction?”), it was clear inside hours that the model had gone too far. The submit got here down.
Responding to ADWEEK’s request for remark, advertising vp Nick Reely apologized over the tweet and admitted that it—and equally acidic follow-ups—”have been written in poor judgement.” The model was “dealing with the matter internally,” he added.
