Need to unlock the important thing to creating award-winning campaigns in 2026? The insights on this weblog stem from a radical evaluate of entries shortlisted within the 2025 B2B Advertising Awards. Evaluated by greater than 100 impartial, client-side judges via a rigorous two-stage course of, the evaluation goes past simply the winners to replicate the complete breadth of high-performing work. On this week’s weblog, we contact on omnichannel B2B advertising.
Because the variety of advertising channels grows, so does the complexity—and alternative. Insights from the B2B Advertising Awards spotlight how top-performing campaigns are efficiently orchestrating exercise throughout paid, owned, earned and experiential channels.
By analyzing the complete shortlist, it’s clear that consistency, timing and integration are key to delivering seamless buyer journeys and stronger enterprise outcomes.
“That is Precision AI” for Palo Alto Networks, by Simply World
Silver: Finest Use of Media
In 2024, Palo Alto Networks got down to reshape its place in a crowded cybersecurity market. They sought to be a pioneer, not only a participant. Media was on the coronary heart of this transformation.
Simply World engineered a media-first method, spanning CTV, linear TV and addressable TV, programmatic, social, native, editorial, experiential, out of house and guerilla marketer. These channels have been synchronized for full-funnel efficiency and inventive consistency. A fine-tuned and phased orchestration mannequin aligned media bursts with strategic decision-making cycles amongst C-suites, delivering excessive impression and massive outcomes.
Improvements included porting premium editorial buys into The Commerce Desk to mix model status with focusing on precision, all while social acted as connective tissue throughout each activation level.
After simply 12 months, the marketing campaign had delivered 792 million impressions, 524 million video views, and a 65% year-on-year raise in aided consciousness.
“Unlock Ambition” for HPE, by Realm B2B
Bronze: Finest Use of Media
Reaching the C-Suite on the helm of the world’s largest firms is a formidable problem, but these executives have a bigger function than ever within the buy of know-how options. HPE sought to seize their consideration, rising unaided model consciousness whereas showcasing their experience.
This marketing campaign used an omnichannel method that housed deep integrations and thought management, chopping via the noise whereas nonetheless offering contextually related data to an viewers that don’t need to see ‘fluff.’ Video, TV, print, OOH and digital advertisements have been all used to encourage senior executives to consider the longer term with confidence and imaginative and prescient, leading to 80% of the target market engaged.
Seeking to enter our awards? Entries for the B2B Advertising Awards 2026 at the moment are open; bringing collectively the campaigns, groups, and people setting the tempo for our business. Try the main points right here: https://occasions.b2bmarketing.internet/b2bawards/Dwelling
