Over the previous years, the usual recommendation to enterprise B2C manufacturers has been one thing like this: purchase a CDP to unify buyer information, join it to an execution stack, then layer AI on prime, and ultimately you’ll be capable of personalize at scale. Whereas this sounds logical, it doesn’t at all times work. By the point a behavioral sign strikes via that chain, the client has moved on, and AI comes to a decision primarily based on stale context.
To resolve this, we constructed MoEngage in another way. The info layer, the AI decisioning engine, and the execution pipes all run in the identical atmosphere, enabling B2C manufacturers to ingest, section, personalize, and activate information in a single loop.
MoEngage Named a Chief within the IDC MarketScape for AI-enabled CDPs for B2C Person 2026 Vendor Evaluation
I’m glad to share that MoEngage has been named a Chief within the IDC MarketScape: Worldwide AI-Enabled Buyer Knowledge Platforms for B2C Customers 2026 Vendor Evaluation. We consider being named a Chief is a validation of the product investments we’ve been making to deal with the data-to-activation gaps for enterprise B2C manufacturers.
Warehouse-native Structure
Most engagement platforms have been constructed assuming they’d home the information natively. Nevertheless, that’s not at all times the case in the true world, and so we made a unique name. MoEngage connects on to your present cloud information warehouse, reminiscent of Snowflake, BigQuery, or Databricks. Which means that any model’s buyer information doesn’t must be moved earlier than it may be used. There is no such thing as a replication, sync lag, or duplicate governance overhead, which implies the information you already govern powers your campaigns. Learn extra about warehouse-first advertising and marketing right here.
Watch how SoundCloud, a worldwide platform for rising artists, DJs, and producers, makes use of MoEngage Warehouse Segments to activate their warehouse information and construct audiences natively with out the effort of guide information switch.
Multi-brand Knowledge with MoEngage Portfolio
Enterprise model teams sit on buyer information that’s significant solely when considered throughout manufacturers. A shopper who buys from two of your sub-brands is completely different from one who is aware of solely one in all them. MoEngage’s Portfolio lets model teams combination first-party information from particular person model situations right into a unified cross-brand profile layer. Utilizing this unified information, you possibly can construct segments that replicate the complete relationship and use cross-brand affinity alerts to focus on acquisition campaigns for brand new or rising sub-brands.
Privateness-first Buyer Engagement
In monetary providers, healthcare, and different regulated industries, it’s important to make sure personalization with out compromising delicate buyer information. Our patented PII tokenization functionality lets manufacturers construct superior viewers segments and run personalised communications throughout e-mail, SMS, and push with out transferring personally identifiable info into the MoEngage platform.
Agentic Decisioning That’s Embedded Throughout
AI decisioning is barely pretty much as good as the information beneath it. The primary three investments be sure that, by the point Merlin AI decides which journey to set off, provide to serve, or channel to make use of, it’s working from a whole, present, and ruled image of the client. Merlin AI is embedded throughout segmentation, journey design, predictive scoring, and provide decisioning. So it’s not studying from a stale export. As an alternative, it’s working in the identical atmosphere the place the information lives. And with our acquisition of Aampe, we’re extending this additional, transferring from campaign-level optimization to per-user, per-moment AI brokers that adapt to particular person habits quite than section averages.
The Highway Forward: Equal House for People and Brokers
Our imaginative and prescient at MoEngage is to provide your advertising and marketing and product groups the final word management heart. You set the technique, model voice, enterprise metrics, and guardrails. Then, let our agentic AI-enabled information+engagement execution engine fulfill these objectives at scale.
We’re thrilled by IDC MarketScape’s recognition, however we’re much more enthusiastic about what our platform unlocks for our clients each single day. The way forward for buyer engagement is autonomous, contextual, and instantaneous.
To be taught extra about how an AI-enabled information and engagement platform can remodel your buyer engagement technique, join with our workforce.
IDC MarketScape: Worldwide AI-Enabled Buyer Knowledge Platforms for B2C Customers 2026 Vendor Evaluation, #US53952526, June 2026
