You’re posting each day on Instagram or Fb. You’re getting some traction. However there’s an enormous search engine sitting proper subsequent to you that almost all community entrepreneurs and direct sellers are fully ignoring.
And it’s not dying down. It’s exploding.
Pinterest now has 619 million month-to-month energetic customers, greater than double what it had just some years in the past. The most important progress spike occurred in This fall of 2025 alone.
But solely about 20-25% of social sellers are energetic on the platform.
That hole is your alternative.
Ray not too long ago sat down with Pinterest knowledgeable Kim Ward, a rock star on the fact present Play to Win and the go-to Pinterest strategist for the Higdon Group, to interrupt down precisely how inexperienced persons are utilizing Pinterest to generate leads, develop their following, and make their first gross sales in 2026.
Step 1: Perceive What Pinterest Really Is
Most individuals deal with Pinterest like a social media platform. That’s the primary mistake.
Posture Examine: Pinterest is a search engine. Individuals don’t scroll Pinterest to see what their pals are doing. They log in to seek for options to issues they have already got.
This distinction adjustments all the pieces about the way you present up there.
On Fb or Instagram, the algorithm decides who sees your content material based mostly on engagement. On Pinterest, individuals solely see content material they actively looked for. Meaning in case your pin matches what somebody is already searching for, you get in entrance of a heat, intentional viewers.
Kim put the distinction plainly: no one goes to Fb and searches “doTERRA lavender oil.” However on Pinterest? That key phrase will get over 5 million month-to-month searches.
The platform rewards relevance, not attain.
Step 2: Set Up a Free Enterprise Account and Combine Your Present Content material
Right here’s the fantastic thing about this for inexperienced persons: you don’t need to create a ton of recent content material.
Begin at enterprise.pinterest.com and arrange a free enterprise account. The enterprise account (not private) offers you entry to analytics so you possibly can see which pins are performing and why.
As soon as your account is stay, combine no matter platform you’re already energetic on:
In case you’re on Instagram: Join your Instagram profile to your Pinterest enterprise account. Each reel or put up you create will mechanically pull over and put up to Pinterest. You’re now reaching a second viewers with zero further work.
In case you’re on YouTube: Hit the share button on any public video and search for the Pinterest brand. That YouTube video is now housed on Pinterest, the place individuals looking your key phrases can watch it with out leaving the platform. And sure, it nonetheless counts towards your YouTube analytics.
In case you’re on Fb: Create pins that talk to the ache factors your product solves, and hyperlink these pins on to your Fb profile or your Fb group. Pinterest can function a funnel that routes heat leads straight into your messenger or neighborhood.
Posture Examine: You don’t want a weblog. You don’t want new gear. You want a free account and the content material you’re already creating.
Kim labored with a pupil of Ray’s who was already posting persistently on Instagram. They built-in her account with Pinterest, made positive her content material used the fitting key phrases, and inside one week a single reel crossed 1,000,000 views, earned her 7,000 new followers, and generated her first 4 gross sales ever in her enterprise.
The one factor that modified was plugging her current content material into the fitting search engine.
Step 3: Use Key phrases Like a Search Engine Marketer, Not a Social Poster
That is the place most inexperienced persons go away cash on the desk.
Key phrases are the language your viewers makes use of once they’re trying to find what you supply. On social media, you may get away with informal captions. On a search engine, key phrases are all the pieces.
Kim’s strategy: put your self in your buyer’s sneakers. How would they seek for their downside in the event that they needed to sort it rapidly? They’re not utilizing the polished language you may use in a pitch. They’re typing uncooked, actual phrases like “important oils for sleep” or “find out how to make more money from dwelling.”
Your job is to match that language in your pins: within the title, within the description, within the spoken copy if it’s a video.
If you do that accurately, your content material turns into discoverable by people who find themselves already searching for precisely what you supply.
There’s one other edge right here for community entrepreneurs particularly: Pinterest permits you to lean into your organization title as a key phrase. Ray talked about that when he was the primary revenue earner of his direct gross sales firm, over 1,300 individuals a month have been looking his firm title on search engines like google. Pinterest is the place you possibly can seize that site visitors strategically.
A stay-at-home mother with seven children, utilizing this key phrase technique on Pinterest, hit all of her 90-day targets on day 25. She ranked up 3 times and earned a cruise.
The Posture Examine: Endurance Is the Technique
Pinterest is just not Instagram. You’ll not put up immediately and see explosive outcomes tomorrow.
Posture Examine: The typical lifespan of a well-optimized pin is near 24 months. A pin peaks within the algorithm round day 90. This isn’t a dash. It’s compound curiosity in your content material.
Ray shared the marshmallow take a look at analogy: children who have been prepared to attend for 2 marshmallows later as an alternative of grabbing one now persistently outperformed their friends throughout each measure of life success. Pinterest rewards the identical mindset.
Kim put it straight: two to 3 high quality pins per week, executed persistently, will outperform a each day pin technique with weak key phrases and no strategic course.
The sellers seeing outcomes are those who dedicated to the 90-day basis after which let the algorithm do its work.
Ray’s personal Pinterest account, managed by Kim, now generates tens of hundreds of clicks each month whether or not they put up that day or not. That’s residual site visitors. And identical to residual revenue, it solely works for those who construct the inspiration first.
Your Name to Motion
In case you’re already creating content material on Instagram, Fb, or YouTube, you might be leaving site visitors on the desk by not having a Pinterest enterprise account.
Set one up immediately at enterprise.pinterest.com. It’s free. Combine your current content material. Begin utilizing the key phrases your viewers is already looking.
If you’d like the complete step-by-step playbook, Kim Ward’s Pinterest Advertising and marketing Academy walks you thru all the pieces from account setup to superior key phrase technique. It contains bite-sized modules, a non-public neighborhood, and month-to-month stay workplace hours with Kim straight.
Ray’s viewers will get a particular low cost. The course is often $197 and is on the market for $97 at higdongroup.com/academy.
The 90 days are going to cross anyway. The query is whether or not your content material is working for you whereas they do.
