Someplace alongside the best way, “ok” stopped being ok. At present’s clients uncover manufacturers on TikTok, scan QR codes, click on e mail hyperlinks, and bounce between cell internet and app earlier than ever changing. Legacy cell measurement companions (MMPs) weren’t constructed for any of that complexity, and practically 50% of B2C entrepreneurs plan to switch their attribution instruments within the subsequent 18 months in consequence.
What to search for when switching cell measurement companions
The old-guard MMPs labored properly for a extra linear world. However fashionable measurement requires much more. Right here’s what your subsequent cell measurement companion ought to ship:
True cross-platform attribution
Your clients don’t keep in a single channel, so your measurement can’t both. Your MMP ought to monitor internet, app, adverts, e mail, search engine marketing (website positioning), linked TV (CTV), offline touchpoints, and rising channels like AI-powered search in a single centralized location. Department connects natural and paid channels in a single place so that you see precisely which efforts drive progress.
Actual ROI reporting
Installs don’t pay the payments — income does. It’s best to be capable to join advertising and marketing spend on to enterprise outcomes throughout each channel so you realize what’s working and what’s losing price range.
Privateness-safe options for iOS measurement
Apple’s privateness modifications aren’t going away. You want options constructed for SKAdNetwork (SKAN) and privateness thresholds from the bottom up, not workarounds that break with each iOS replace.
Deep linking that does greater than examine the field
Deep linking shouldn’t be an afterthought. Legacy platforms deal with it like a function to tick off. We deal with it just like the aggressive benefit it’s.
Department hyperlinks reliably ship customers to the precise place, each time, even when the app isn’t put in or when edge circumstances journey up different options.
Safety and privateness with out compromise
Compliance and governance aren’t elective anymore. Outdated platforms aren’t minimize out for at present’s strict necessities. We constructed Department with them in thoughts from day one.
Department gives the one HIPAA-eligible resolution for measurement within the business, alongside SOC 2 Sort II certification and full Normal Knowledge Manufacturing Regulation (GDPR) and California Client Privateness Act (CCPA) compliance. For world manufacturers, meaning belief isn’t only a promise — it’s constructed into each interplay.
AI-driven insights inbuilt, not bolted on
You shouldn’t want an information science crew to grasp your advertising and marketing efficiency. Legacy MMPs dump uncooked knowledge in your lap and name it insights. Department constructed AI instantly into the platform with Ivy, our built-in AI assistant.
Ivy surfaces patterns, identifies alternatives, and solutions complicated questions in plain language — no SQL required. As a substitute of spending hours constructing reviews or making an attempt to determine what your knowledge is telling you, you get instantaneous, actionable solutions that provide help to optimize campaigns sooner and spot tendencies earlier than your competitors does.
Partnership constructed to develop with you
MMPs have earned a status for being tough to work with. Inflexible platforms, unresponsive assist, and techniques that drive you to adapt to their limits as a substitute of the opposite manner round. Department takes a unique method — we scale along with your objectives, which is why firms like Amazon, Shopify, and Reddit belief us to energy billions of buyer interactions. We constantly rank highest for ease of use, setup, and buyer satisfaction, delivering proactive steering and enterprise-scale stability that future-proofs your progress technique.
Pricing that displays partnership, not penalties
Your MMP shouldn’t shock you with hidden charges or drive you to barter for core options. Too many “low-cost” platforms include steep renewal hikes and have upsells. Department gives clear pricing with all core options included and progress baked in. No surprises. No line-item video games.
Don’t let legacy maintain you again
The platforms that outlined the early app economic system had their second. However fashionable buyer journeys, privacy-first progress, and the demand for actual enterprise outcomes require one thing constructed for this period.
If you happen to’re switching cell measurement companions, these sources will provide help to consider your choices and make the transition:
