ADWEEK is teaming up with Higgsfield to problem the advert business to neglect the pitch deck and simply produce the spot.
In partnership with ADWEEK, the AI advert platform is internet hosting Adathon, a month-long competitors providing an $85,000 pool of Higgsfield platform credit to groups that may produce the sharpest AI-assisted commercial for an actual model.
Businesses, in-house model groups, or mixed pods (mixing consumer, company, and manufacturing expertise) get 4 weeks to put in writing, produce, and submit a 30-to-60-second advert, constructed towards their very own temporary, for a model of their selecting.
The judging panel can be revealed within the coming weeks and winners can be introduced on stage at ADWEEK’s Brandweek occasion in Atlanta, September 15-17.
The Stakes
Prizes can be paid out in Higgsfield platform credit, alongside a completely paid journey to Brandweek:
- 1st place: $50,000 in credit, plus journey to Brandweek 2026 in Atlanta for as much as three group members
- 2nd place: $25,000 in credit, plus Brandweek journey for as much as three
- third place: $10,000 in credit, plus Brandweek journey for as much as three
Successful groups’ journeys cowl financial system airfare and lodge for as much as 4 nights, pre-approved and reimbursed by Higgsfield inside 30 days.
Entry Deadline
August 24, 2026, 11:59 PM ET
