Google might have launched yet one more unconfirmed Google search rating replace this weekend. I’m seeing some indicators of rating motion from the third-party Google monitoring instruments and the search engine marketing chatter spiked a bit this weekend. This contains motion on the 18th and nineteenth of July.
The final time we reported on a Google replace was the 7-Eleven Google replace, which was additionally unconfirmed. That replace appeared to push out some reversals from the January 2026 unconfirmed updates we tracked again then.
Now, some are saying what occurred on 7/11 is now reversing, whereas others are simply noticing massive swings with the search queries they monitor in Google Search.
The final confirmed Google search rating replace was the June 2026 spam replace which began on June 14 and accomplished on June 26. Previous to that was the Google Might 2026 core replace that began on Might twenty first and accomplished on June 2nd.
So what are we seeing with this July 18th and nineteenth weekend Google replace?
Google Monitoring Instruments
Here’s what the instruments present. You’ll be able to clearly see a blip on Saturday, July 18th. However you may see that general, the volatility has been far more heated this previous week than what we noticed on July 18th and nineteenth. Observe I up to date the charts and story date on July twentieth:
DataForSEO SERP Volatility:
AWR:
Mangools SERPWatcher:
Wireboard – this report exhibits the mixture of the instruments above and plots them on one chart:
Wincher:
Zutrix Rigidity:
Mozcast:
CognitiveSEO:
AccuRanker Grump:
Serpstat:
SimilarWeb:
SEMRush:
Algoroo:
Sistrix:
search engine marketing Chatter
Together with that, we’ve some early weekend chatter. I assume the search engine marketing neighborhood on Monday will verify issues out and see the volatility and the chatter ought to improve. However here’s what I see up to now on WebmasterWorld and on this web site:
I’m not positive but, however I feel yesterday one thing has shifted.
For the final 5 days, plus up to now in the present day, visitors has elevated in order that I am “solely” -33%. Historically, this weekend is the primary of the getaways for a number of European international locations for individuals who can afford to.
Yep, one thing is certainly happening within the final 24-ish hours. My Google visitors is up 400%. Have not printed something new nor touched the positioning. I have never even checked the rankings – they imply F all today. However when everybody else is saying they’re down, most likely signifies that my “up” shall be much more transient than regular and I will be down the identical or extra when the mud settles – and even earlier than that.
Sure, one thing is occurring. Rating and CTR dropped the final week, got here again to the place it was now. However impressions taking place.
Similar right here, I’m discovering the superb gross sales ranges from earlier than July 11 once more (which was a file July in comparison with earlier years, which bodes properly for a file excessive season).
What are you all noticing with this unconfirmed Google replace?
Discussion board dialogue at WebmasterWorld.
Replace: Sunday, July nineteenth appears much more heated:
Sunday, July nineteenth appears much more heated – unconfirmed Google Search rating replace https://t.co/JVw93Kz9z1 https://t.co/IscjUClHep pic.twitter.com/BZRKzYvYYr
— Barry Schwartz (@rustybrick) July 20, 2026
