Google is testing AI-generated descriptions in Procuring and product adverts. This follows the same check noticed final month in common sponsored textual content adverts, which Google confirmed was a small experiment and now the identical method seems to be exhibiting up in Procuring adverts as effectively.
Brodie Clark and SERP Alerts noticed this on X, with Brodie sharing screenshots exhibiting the AI generated descriptions showing on Procuring advert listings.
This isn’t the primary sighting of this sort of check. Again in June, Darcy Burk shared a screenshot exhibiting Google testing AI-generated summaries inside product descriptions for sponsored adverts suggesting Google has been exploring this concept for some time now, throughout totally different advert codecs.
A Google spokesperson confirmed the check
“This can be a small experiment to see if including AI generated context to Search adverts helps individuals make extra knowledgeable choices.”
So this one’s confirmed by Google itself, although the corporate is framing it as small and experimental that means it seemingly isn’t exhibiting up for many advertisers or consumers but. Price watching to see if this expands past textual content adverts into extra Procuring placements, and whether or not AI-written descriptions begin influencing how merchandise get chosen over others.
