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Home»Advertising»FTC Probe Expands to IAS Over Alleged Advert Boycotts, Legal guidelines…
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FTC Probe Expands to IAS Over Alleged Advert Boycotts, Legal guidelines…

By February 8, 2026004 Mins Read
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FTC Probe Expands to IAS Over Alleged Advert Boycotts, Legal guidelines…
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On Feb. 6, NewsGuard confirmed that it acquired a CID letter in a brand new lawsuit towards the FTC and chairman Andrew Ferguson. Very similar to GDI’s lawsuit, NewsGuard claims that the federal company unlawfully levied its regulatory energy towards the group to retaliate towards and censor NewsGuard, claiming it went as far as to bar advert company holding firm Omnicom from doing enterprise with NewsGuard. 

Launched final summer time, the FTC’s investigation arrived lower than a yr after a congressional investigation decided that members of a preeminent coalition of promoting organizations referred to as the World Alliance for Accountable Media, or GARM, colluded to withhold advert spend from right-leaning retailers like Fox Information, The Day by day Wire, and Breitbart. It was a discovering that prompted X, below the oversight of Elon Musk, to sue GARM and its mum or dad the World Federation of Advertisers, alleging they pressured advertisers into boycotting websites together with X. GARM shuttered days after the lawsuit was filed.

The investigation comes amid an influx of conservative scrutiny around advertisers’ decisions to cut spend on platforms like X.
IAS has been acquired by Canadian private equity group Novacap in a deal worth $1.9 billion.



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