An order affirmation SMS is an automatic message despatched instantly after a buyer makes a purchase order in your web site. It consists of key particulars such because the order quantity, model title, and monitoring hyperlink. It could additionally embrace objects bought and buyer assist data.
There are various kinds of order affirmation messages, akin to normal, first-time purchaser, customized, upsell or cross-sell, rush supply, high-value, and subscription confirmations. These variations exist as a result of clients want completely different data relying on the acquisition state of affairs.
Most ecommerce manufacturers ship a fundamental order affirmation and cease there. Tailoring that message to the particular buy — first-time purchaser, high-value order, subscription — builds belief sooner and drives repeat purchases.
On this article, we’ll break down what an order affirmation SMS is, present you actual scenario-based examples, and clarify why they work. You’ll additionally get copy-ready order affirmation SMS templates and discover ways to create high-performing messages.
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What’s an order affirmation SMS?
An order affirmation SMS is a transactional textual content message despatched instantly after a buyer makes a purchase order. It confirms that the acquisition was profitable. It sometimes consists of the order quantity, model title, cost affirmation, and estimated supply time.
Not like promotional SMS that focuses on flash sale bulletins or product launches to drive gross sales, an order affirmation message gives order-tracking hyperlinks and reassures clients that their order is on its method. Order confirmations additionally assist scale back WISMO (The place is my order?) assist tickets.
Order confirmations have excessive open charges as a result of clients count on them. In accordance with Omnisend, automated SMS triggered by buyer actions generated a mean of $0.74 per ship. That is in comparison with $0.15 for traditional SMS campaigns. To realize related outcomes, you must use an electronic mail and SMS advertising automation software like Omnisend.
In actual fact, Omnisend is making SMS advertising extra accessible for ecommerce and Shopify retailer house owners who have already got an electronic mail advertising technique and ship order affirmation emails. For instance, Omnisend’s new SMS value drop means you can begin sending messages at simply $0.007 per textual content in case you subscribe to the Professional plan after Might 4, 2026.
In the event you’re on the legacy Professional plan, that means you subscribed earlier than Might 4, 2026, then you definately preserve the unique SMS plan, which incorporates free SMS credit equal to your plan. For instance, $59/month = $59 free SMS credit.
Order affirmation SMS examples (by state of affairs)
Order affirmation textual content message examples embrace normal, first-time purchaser, and customized confirmations. In addition they embrace upsell and cross-sell, rush supply, high-value, and subscription order confirmations.
Normal order affirmation SMS
This sort of order affirmation features a model title, order quantity, a thank-you message, and a hyperlink to trace the order. You may as well pair these messages with thank-you emails. Check out this instance from Native Electic:
This confirms the acquisition, reassuring clients that their order was acquired. With the monitoring hyperlink, clients can test the order standing themselves as a substitute of contacting assist.
First-time purchaser affirmation SMS
This sort of SMS confirms a purchase order and features a welcome message. The aim is to acknowledge that it is a buyer’s first buy along with your model. You may as well embrace a small incentive like a reduction on their subsequent order, loyalty factors, and an invite to affix a reward program. See this Gameday Couture instance:
This sort of SMS works as a result of it confirms the order whereas additionally making the client really feel valued as a first-time purchaser. The motivation encourages repeat purchases.
Personalised order affirmation SMS
These messages embrace buyer names when confirming orders. Nonetheless, you must transcend title personalization and embrace dynamic fields. These are placeholders, like [Product name] in an SMS template. For instance, Wrongdoer mentions the product title and measurement within the message:
This fashion, clients instantly see the precise product they purchased. A personalised order affirmation SMS additionally helps scale back buyer assist questions, akin to “Did I order the blue shirt in small or medium?”
Upsell/cross-sell order affirmation SMS
Upselling suggests upgrading to a extra premium model of a product. Cross-selling encourages clients so as to add complementary objects to their order. Nonetheless, for an upsell or cross-sell order affirmation SMS, the primary objective ought to nonetheless be the order affirmation. Which means, the order monitoring hyperlink ought to come first. Then, you possibly can provide reductions on associated merchandise:
It really works as a result of clients are engaged proper after shopping for. This will increase common order worth (AOV). That is the common quantity a buyer spends per transaction. Greater AOV will increase income per buyer.
Specific or rush supply order affirmation SMS
This SMS confirms {that a} “sooner transport choice” was added to a buyer’s order. It ought to embrace the order quantity and a transparent, anticipated supply time or monitoring hyperlink. You possibly can take inspiration from this Three Ships order affirmation textual content message pattern:
This SMS helps scale back WISMO requests. It is because it reassures clients that their order is being prioritized and gives a particular timeline. Phrases like “prioritized” make clients really feel valued. This will increase model belief.
Excessive-value order affirmation SMS
A high-value order affirmation SMS is shipped after a buyer purchases an costly product. It normally confirms the order first. Then reassures the client that the order is being rigorously dealt with and gives direct assist contact particulars. See this instance from Aurate:
This works as a result of it makes use of white-glove language. That is attentive messaging that reassures clients that their costly order is dealt with with care. This reduces nervousness.
Subscription order affirmation SMS
A subscription order affirmation SMS is shipped when a buyer indicators up for a recurring service. It confirms the billing cycle, cost particulars, and gives a hyperlink to handle or cancel the subscription:
This clearly states the subscription standing in addition to the billing data. The direct hyperlink to handle or cancel subscriptions helps scale back assist queries.
Order affirmation SMS templates (copy-ready)
An order affirmation SMS template is a ready-to-use message with placeholders. Check out these six copy-ready order affirmation SMS pattern messages. You possibly can merely copy the textual content and adapt it to your order affirmation SMS messages:
1. Normal affirmation
Hello [First Name], your order #[Order #] with [Brand Name] has been confirmed. We’ll notify you as soon as it ships. Observe your order right here: [Tracking Link]
Copy textual content
2. With low cost code
Thanks to your order, [First Name]! Order #[Order Number] is confirmed. As a thanks for selecting [Brand Name], get pleasure from [Discount %] off your subsequent buy. Use code [Discount Code] at checkout.
Copy textual content
3. Subscription affirmation
Hello [First Name], your [Brand Name] subscription has began. Your first billing cycle begins on [Start Date]. Handle your subscription or cancel anytime right here: [Account Link].
Copy textual content
4. Order delay notification
Hello [First Name], there’s a slight delay along with your order #[Order Number] from [Brand Name]. We’re working to resolve it and can replace you with a brand new supply time shortly.
Copy textual content
5. Refund or cancellation affirmation
Hello [First Name], your refund for order #[Order Number] from [Brand Name] has been processed efficiently. The quantity can be returned to your authentic cost technique inside [Timeframe].
Copy textual content
6. Subject decision affirmation
Hello [First Name], your assist request concerning order #[Order Number] has been resolved. In the event you nonetheless need assistance, reply to this message or contact our assist staff right here: [Support Link]
Copy textual content
What makes a high-performing order affirmation SMS?
Making a high-performing order affirmation SMS will depend on 5 issues. The message ought to be concise so clients can learn it immediately. It must also embrace personalization, akin to buyer names or their particular buy.
You additionally must ship order confirmations instantly after a purchase order, and make sure the SMS copy matches your model kind. It’s essential to additionally embrace a CTA (name to motion) to drive actions akin to monitoring or managing orders.
Message size and character limits
You possibly can write as much as 160 characters in a normal SMS. In the event you exceed this restrict, it can result in message concatenation. Cellular carriers akin to AT&T or Verizon break up the textual content into smaller segments. For instance:
- 161 – 320 chars = 2 SMS
- 321 – 480 chars = 3 SMS
Although the SMS seems as a single message on clients’ telephones, your SMS prices enhance as a result of every section is billed individually. Moreover, particular characters like emojis scale back the SMS character restrict to 70.
You may as well use MMS in affirmation messages. MMS (Multimedia Messaging Service) permits you to ship textual content messages with wealthy media, akin to pictures, GIFs, movies, and PDFs. It helps as much as 1,600 characters, however it might probably price as much as 3 occasions greater than common SMS for order affirmation. Use MMS if you wish to showcase product objects or present a PDF of an in depth receipt.
Professional tip: Add a very powerful order particulars first – order quantity, model title, and order standing or monitoring hyperlinks. It is best to all the time test the size of your SMS earlier than sending it to keep away from surprising prices. Use instruments like Omnisend’s SMS calculator to see character depend and estimated SMS prices earlier than sending.
Personalization past the primary title
Embody particular product names, order totals, or billing data. This gives assurance to clients and helps construct belief, which helps enhance your ecommerce retailer income.
In actual fact, fashionable electronic mail and SMS advertising instruments like Omnisend show you how to automate personalization in SMS. For instance, you possibly can select an automation workflow in Omnisend and add an SMS block. When modifying this SMS block, click on on the Personalization tag icon:
Then you possibly can add personalization tags (variables) akin to first title, contact, merchandise, or dates. These are placeholders that Omnisend routinely fills with actual buyer knowledge. In actual fact, Omnisend integrates with platforms like Shopify to sync your retailer and buyer knowledge.
In observe, with Omnisend personalization tags, you create one template with variables, and the software itself fills them earlier than sending order confirmations. Right here’s what these placeholders appear to be:
- Greetings with first title: Hello [[contact.first_name | append: “,”]] we’ve got some thrilling information for you!
Output: Hello James, we’ve got some thrilling information for you!
- Displaying birthday date: Hope your day on [[contact.birthday|date:”%B %d”]] is superb!
Output: Hope your day on Might 07 is superb!
Timing: When to ship
Order affirmation SMS ought to be triggered instantly after buy, ideally inside 60 seconds. It is best to use an automation software like Omnisend to ship order confirmations instantly after buyer actions, akin to “positioned orders.”
Such immediate messages present reassurance to the client. Any delays can create uncertainty about whether or not the order was profitable, decreasing belief.
Tone by model kind
Tone issues as a result of it shapes how the client feels about your model as they learn the message. Since common SMS normally doesn’t have a design, the phrases are the one sign of name identification. The tone immediately impacts how skilled, premium, or reliable the message feels, for instance:
- Formal for luxurious: “LV Model: Your esteemed #1052 is confirmed. We’re rigorously getting ready your choice. View particulars: https://www.omnisend.com/weblog/order-confirmation-sms/”
- Celebratory for way of life/DTC: “BrandCo: Order confirmed! 🎉 You’re formally in. We’re prepping your goodies. Observe them right here: https://www.omnisend.com/weblog/order-confirmation-sms/”
- Practical for replenishment: Hello [First Name], your order #[Order Number] is confirmed. Your subsequent supply is scheduled for [Date]. You possibly can handle your subscription right here: [Link].
CTA greatest practices
Every order affirmation SMS ought to embrace one clear name to motion so clients know precisely what to do subsequent. Together with a number of actions, akin to a monitoring hyperlink and a reduction provide hyperlink, can create confusion, resulting in a discount in click-through charges.
Preserve the next factors in thoughts when including CTAs to an order affirmation SMS:
- Match the CTA to the client’s fast want, for instance, order confirmations ought to embrace order monitoring hyperlinks. Low cost codes can seem in an order affirmation SMS for first-time consumers. Nonetheless, solely after the primary order particulars and monitoring data are offered.
- Use a URL shortener to maintain hyperlinks concise. URLs can take up 50+ characters, which reduces message area. It is best to use automation instruments like Omnisend that show you how to shorten hyperlinks earlier than sending an order affirmation SMS.
Conclusion
Order affirmation SMS is a transactional message despatched instantly to clients after they make a purchase order in your retailer. It confirms cost and order processing. This reduces buyer nervousness and builds model belief.
When linked to a post-purchase automation movement, order confirmations assist drive income. This implies order confirmations shouldn’t be standalone messages. They need to even be step one in a sequence of automated updates, akin to transport confirmations, supply notifications, or upsells. This retains clients engaged and encourages repeat purchases.
The distinction between fundamental and high-performing order confirmations comes right down to personalization, timing, tone, and automation.
You possibly can arrange order affirmation SMS to set off routinely after a buyer locations an order, utilizing instruments like Omnisend. This software additionally helps you to add personalization, like names or product varieties, to messages with out guide work. You may as well ship follow-up messages, akin to transport updates or assessment requests, in minutes.
Instruments like Omnisend are made for small and rising ecommerce manufacturers and Shopify retailer house owners. In actual fact, Omnisend customers see a mean ROI of $79 for each $1 spent.
Automate order confirmations to drive engagement and enhance income with Omnisend
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FAQ
What’s an SMS affirmation?
An SMS affirmation is an automatic textual content message despatched to a buyer’s cell phone. It verifies a cellphone quantity, identification, or confirms an motion. For instance, an order affirmation SMS may be despatched to clients to assist them monitor their order after buy.
What’s an instance of an order affirmation?
An order affirmation is a transactional message despatched to a buyer instantly after they purchase a product out of your model. A typical order affirmation message pattern consists of your model title, order quantity, and order monitoring hyperlink. It appears to be like like this — “Hello, your order #[Order Number] has been acquired and is being processed. Observe your order right here: [Link].”
Does SMS affirm supply?
Sure. A supply affirmation SMS may be despatched proper after the supply service marks a package deal as efficiently handed over to the client.
What ought to be included in an order affirmation SMS?
A high-performing order affirmation SMS ought to embrace a model title, order quantity, and monitoring hyperlink. It must also clearly state that the order has been positioned efficiently. It could additionally embrace particular objects bought by the purchasers and an anticipated supply time.
How lengthy ought to an order affirmation textual content message be?
An order affirmation SMS ought to be 160 characters, as that is the per-SMS restrict. In the event you exceed this restrict, your SMS prices enhance. In the event you use MMS, then the character restrict per message is 1,600. Nonetheless, MMS prices extra to ship than normal SMS.
