Each Plan, Price, and Hidden Price Defined

Klaviyo pricing makes use of lively profiles in 2026, a change launched in February 2025 to maneuver away from the variety of profiles you e-mail, according to most different instruments. Its Electronic mail plan prices $20/month for 500 contacts and 5,000 emails.

The transfer to lively profiles raised prices for a lot of companies and made checklist hygiene a non-negotiable exercise to maintain prices in test.

As you scale lively profile tiers and add contacts to your Klaviyo plan, the fee will increase by $10, $15, or $20/month as much as 30,000 profiles. The tier costs change into extra excessive after that, ranging from $50 per further tier.

There’s much more to find out about Klaviyo pricing, together with what its plans cowl, whether or not it provides good worth for the options you get, and what different manufacturers pay. This text explains all that will help you resolve if Klaviyo is appropriate in your price range.

Final up to date Might 2026.

What modified with Klaviyo pricing in 2025

Klaviyo is among the hottest e-mail platforms for ecommerce manufacturers. Greater than 169,000 firms rely upon Klaviyo for e-mail advertising, SMS advertising, and viewers segmentation. 

Nevertheless, with the current Klaviyo pricing change, the fee affect is especially excessive for companies with excessive contact counts however low ship volumes or these counting on SMS/MMS. 

Moreover, legacy accounts (these created earlier than the updates) may also expertise elevated prices from the brand new Klaviyo pricing construction. This leads enterprise house owners to contemplate different platforms to Klaviyo.

How the February 2025 billing replace works

Klaviyo didn’t cost for the full variety of lively profiles earlier than February 2025. As an alternative, it counted the profiles you emailed to as your quota. So, should you had 3,000 contacts, however emailed half of them, you would wish a plan for 1,500 contacts.

Now, you want a plan for these 3,000 contacts. Your Klaviyo value is greater due to that; you’re paying for all of the profiles in your account, even these you don’t e-mail. 

One other change made in February 2025 was the auto-upgrade mechanic, which routinely strikes you to the following plan in your following Klaviyo billing cycle when your lively profile rely crosses a tier threshold.

The 90-day suppression lock defined

Suppressing contacts retains them away out of your lively profile quota, however when you unsuppress a profile, you possibly can’t suppress it once more for 90 days.

The consequence is that should you unsuppress a contact to incorporate them in a one-time marketing campaign, or ship them a re-engagement e-mail, you pay for them throughout three billing cycles earlier than you possibly can take away them once more, which might improve your prices at scale.

Appreciation low cost for legacy clients

In the event you had a Klaviyo subscription arrange earlier than February 2025, Klaviyo’s pricing change to lively profiles would probably drive you right into a costlier tier. 

It’s a irritating scenario, and Klaviyo is aware of it, so it gives a 25% cap on value will increase. The cap means your invoice can’t leap by greater than 25% without delay should you want a better tier.

Nevertheless, there’s a possible catch. Each time you downgrade, the low cost shrinks by that quantity. As an example, going from a $200 plan to a $175 plan means your $75 low cost drops to $50. If it hits zero, the low cost is gone for good.

Klaviyo pricing plans overview

The desk beneath compares Klaviyo pricing from 250 to 250,000 contacts, utilizing the 1,250 base SMS/MMS credit/month for comparability. Klaviyo solely has one Electronic mail plan with all customary options, and a cell messages add-on that provides SMS:

All Klaviyo pricing plans are correct as of Might 2026.

Free plan

Klaviyo’s free plan helps as much as 250 lively profiles and a 500-email ship restrict/month. It additionally gives 150 month-to-month cell messaging credit. It’s appropriate for small and startup ecommerce shops and testing out Klaviyo earlier than committing to a paid tier.

The free plan has just a few limitations to find out about. You solely get e-mail assist for the primary 60 days (no chat assist), it doesn’t allow you to use A/B testing in campaigns or flows, and it provides Klaviyo branding to your emails, types, and different printed components.

Electronic mail plan

The Electronic mail plan begins from $20/month for 251-500 contacts and 5,000 emails/month, or a 10x profile ship restrict, with the identical 150 cell messaging credit you get within the free tier.

You get stay chat and steady e-mail assist, A/B testing, and full elimination of branding out of your emails and different components. It fits you should you’re a rising ecommerce enterprise or a brand new one wanting entry to all customary options.

Electronic mail + SMS plan

Klaviyo’s Electronic mail + SMS plan is the Electronic mail plan plus a cell messages add-on. The minimal spend is $15/month for 1,250 SMS credit.

After you have the cell messages add-on in your plan, you possibly can create multichannel flows and entry stories for e-mail and SMS channels. There are not any further customary options added, solely multichannel ones to carry your e-mail and SMS efforts collectively.

Klaviyo enterprise pricing

Accounts with greater than $10,000 in month-to-month spend transfer over to Klaviyo One. There’s a compulsory 20% surcharge added to your plan, so $10,000/month turns into $12,000/month, or an additional $24,000 yearly.

That 20% will get you devoted account administration, precedence assist, customized integrations, superior analytics, and entry to a buyer success supervisor and onboarding specialist.

In distinction, Omnisend features a buyer success supervisor beginning at $400/month and provides extra worth than Klaviyo throughout all tiers.

Klaviyo pricing by contact checklist measurement

The desk beneath compares Klaviyo prices throughout 22 contact tiers as much as 250,000. We have now additionally added the Klaviyo value will increase between tiers. The Electronic mail + SMS costs all the time improve by $15/month, according to Klaviyo’s minimal credit score spend:

Our desk solely goes as much as 250,000 as a result of Klaviyo quotes customized costs above that quantity, which might change at any time and are topic to quotes.

To place these costs into perspective, it’s useful to match them to Omnisend, which additionally provides enterprise e-mail advertising options.

Omnisend’s beginning value is $16/month for the Customary plan, which incorporates 500 contacts and a 12x contact ship restrict. Its costs are decrease than Klaviyo’s throughout the board.

Klaviyo SMS pricing: How credit work

How a lot is Klaviyo monthly for SMS? That depends upon your ship quantity.

Klaviyo enables you to add cell messages to your Electronic mail plan, with costs ranging from $15/month for 1,250 SMS credit, a major improve from the default 150 credit supplied with the free and Electronic mail Klaviyo plans. 

The desk beneath gives Klaviyo SMS pricing tiers from 150 to 450,000 SMS credit:

Once you buy cell credit, you get the choice to show off the auto-upgrade function for cell messages, which provides further credit must you exceed your credit score restrict.

As with all textual content messaging instruments, the SMS messages in Klaviyo have a 160-character restrict earlier than they’re segmented into two messages. MMS messages use three credit by default within the USA, so preserve these elements in thoughts to maintain prices down.

SMS credit score prices by nation

Sending cell messages to your clients globally incurs completely different SMS credit score charges, relying on the place they’re positioned. The desk beneath covers the credit score utilization distinction:

As an example, should you ship solely to USA clients, then to ship 5,000 textual content messages, you want 5,000 credit. However should you’re sending to the UK, 5,000 textual content messages require 25,000 SMS credit, as a result of one SMS requires 5 credit.

Omnisend provides higher worth should you’re a frequent SMS sender. $15/month for SMS credit in 2026 offers you 1,667 credit, in comparison with Klaviyo’s 1,250. Additionally, you possibly can spend as little as $10/month for 1,111 SMS credit.

One other Omnisend benefit is world SMS protection. It covers all markets, whereas Klaviyo restricts your SMS advertising to 24 international locations as of Might 2026.

Klaviyo add-on prices it is best to find out about

Klaviyo has a number of elective add-ons that unify your buyer knowledge and supply deep insights into conduct and advertising efficiency:

Klaviyo Opinions

Klaviyo Opinions enables you to gather product opinions in your emails after which show them in campaigns and automations. It additionally gives overview flows for each channels and widgets you possibly can add to your web site.

The Electronic mail plan has 50 overview orders as customary. The subsequent tier is 250 for $25/month, growing to $500/month for 10,000. There are 16 tiers, starting from 50 to 1 million.

Klaviyo Advertising Analytics

Advertising Analytics is a complicated reporting function that features RFM, product, funnel, and cohort analyses, most useful should you’re a big ecommerce retailer with advanced buyer journeys.

Pricing begins at $100/month for 13,500 lively profiles, after which it has cheap value jumps per 5,000 further profiles. The step as much as 15,000 is $5/month, as an example.

For comparability, Omnisend’s Professional plan, beginning at $59/month, contains Superior Reporting with most of what your ecommerce retailer wants, corresponding to channel tendencies and phase efficiency.

Klaviyo Buyer Information Platform

The Superior KDP contains Advertising Analytics, but in addition gives warehouse knowledge syncs, customized displays, and no-code knowledge transfers.

It’s Klaviyo’s enterprise-grade function. You’re taking a look at a minimal spend of $500/month for 100,000 complete profiles, with the following tier for 250,000 profiles costing $1,250/month. The max is 15 million profiles for $47,850/month.

Omnisend doesn’t require you to buy an add-on for buyer breakdowns. It contains AI-powered lifecycle stage maps throughout all plans and integrates with 200+ apps to carry all of your knowledge collectively and set off superior flows.

Why is Klaviyo so costly as you scale?

The irritating a part of Klaviyo pricing is that you don’t get extra as you pay extra. The function set at $20/month is equivalent to the one at $720/month.

You get the identical automations, segmentation, AI instruments, and predictive analytics throughout all tiers, and want add-ons for extra. Solely the contact allowance grows. Your invoice rises purely as a result of your checklist does.

Lively profiles rely towards your invoice in Klaviyo, and there’s a 90-day lock on re-suppressing contacts, so any profile you unsuppress stays in your invoice for no less than 90 days.

Add-ons compound the issue. Klaviyo Opinions begin at $25/month, Advertising Analytics at $100/month, and the Buyer Information Platform at $500/month. SMS credit sit on prime of all of it.

Cross $10,000 in month-to-month spend, and Klaviyo One kicks in routinely. It tacks a compulsory 20% surcharge onto your whole invoice, with no opt-out out there.

Self-serve Klaviyo plans don’t have any annual billing low cost, so there is no such thing as a escape route. Each value improve hits in full.

Do you have to want e-mail automation, SMS, segmentation, and reporting, Omnisend delivers comparable options with higher worth. You possibly can examine Omnisend towards Klaviyo and different instruments, corresponding to ActiveCampaign, utilizing our calculator.

Actual-world Klaviyo value eventualities

Situation 1: You’re a startup retailer with 1,000 contacts.

Klaviyo’s Electronic mail plan will set you again $30/month with no add-ons, letting you ship as much as 10,000 emails/month.

Omnisend’s Customary plan is $20/month, with the identical contact rely and a ship restrict of 12,000/month.

Situation 2: Your 10,000 contact checklist is rising quick, and you have to scale

You’ll pay $150/month to Klaviyo for 10,000 contacts after which an additional $225 for an additional 10,000, so $375/month for 20,000.

Omnisend provides higher worth. Its Customary plan is $132/month for 10,000 contacts. Including an additional 10,000 to succeed in a 20,000 contact restrict prices $265/month, a $150/month financial savings versus Klaviyo.

Situation 3: You might have a longtime retailer with 50,000 contacts

50,000 lively profiles prices $720/month for Klaviyo’s Electronic mail plan, letting you ship 500,000 emails, successfully a 10x ship restrict.

Each Omnisend’s paid plans supply higher worth. The Customary plan is $413/month for a similar contact rely and a 12x ship restrict, and the Professional plan is $715/month with limitless emails.

When you’re spending over $400/month, Omnisend additionally gives an account knowledgeable, whereas Klaviyo requires a minimal spend of $5,000/month for skilled assist.

How Omnisend pricing compares to Klaviyo

Omnisend is cheaper than Klaviyo in virtually each plan. Simply take a look at the chart beneath:

Function-by-feature worth comparability

Omnisend provides extra worth than Klaviyo throughout all contact tiers and contains a number of premium options that Klaviyo costs for.

As an example, Omnisend’s Free Without end plan has 24/7 assist, A/B testing, and buyer lifecycle phases. It additionally helps internet push notifications as a marketing campaign and circulation channel, a function that Klaviyo doesn’t natively supply at any tier.

One among Klaviyo’s standout options is its deep Shopify integration, one thing that Omnisend matches, with further apps for WooCommerce, BigCommerce, Wix, and different platforms. 

These native integrations guarantee correct gross sales and income attribution in Omnisend and allow you to construct superior segments and flows.

The desk beneath compares their varied options:

Klaviyo vs. Mailchimp pricing

Mailchimp is cheaper than Klaviyo at each tier and in addition cheaper than Omnisend. It begins from $13/month for the Necessities plan with function restrictions.

Klaviyo is a extra superior enterprise e-mail automation device. Mailchimp is much less able to automations and is appropriate for small companies and shops with predictable buyer journeys.

Omnisend provides enterprise options just like Klaviyo’s. Use our e-mail supplier pricing comparability to match Omnisend, Klaviyo, and Mailchimp:

The best way to cut back your Klaviyo prices

Klaviyo rewards lively checklist administration, and most shops depart cash on the desk by not staying on prime of it. 5 issues transfer the needle:

1. Suppress unengaged profiles usually. Anybody in your checklist who hasn’t opened an e-mail in 90+ days continues to be in your invoice, so take away your unengaged contacts.
2. Activate auto-downgrade. It’s simple sufficient to do beneath Settings > Billing > Preferences, the place you’ll discover a toggle.
3. Watch what you ship over SMS. An emoji or picture turns your bog-standard SMS into an MMS at 3 times the credit score value within the USA. For a ten,000-send blast, that swing is significant.
4. Look laborious at your add-ons and whether or not you want them. Opinions, Advertising Analytics, and the Buyer Information Platform quietly stack lots of onto your invoice. In the event you’re not actively utilizing one, cancel it.
5. Recheck your billing web page after massive checklist adjustments. Klaviyo doesn’t all the time downgrade you after a suppression sweep or a post-holiday drop-off. Don’t depend on it to routinely make the fee financial savings you need.

Taken collectively, these steps can knock 20–40% off your month-to-month invoice with out altering your technique. The catch is that they require ongoing consideration. Most shops set them up as soon as after which drift.

Already optimized and nonetheless climbing?

In the event you’ve already finished the entire above and your prices are nonetheless rising, it might be value evaluating whether or not Omnisend can ship the identical outcomes at a decrease complete value. 

Omnisend provides free migration from Klaviyo valued at $1,000, together with the switch of segments, workflows, and signup types. Your Klaviyo account can keep lively when you take a look at Omnisend to see if it’s a great match for what you are promoting.

Abstract

So, now you know the way a lot Klaviyo prices in 2026 and the way its costs have modified since February 2025, with the change to lively profile pricing making it a much less engaging possibility.

In the event you’re utilizing Klaviyo for e-mail advertising and are sad in regards to the Klaviyo pricing adjustments, it’s value evaluating Omnisend vs. Klaviyo pricing.

Omnisend has a decrease studying curve with out sacrificing ecommerce options. Its AI phase builder, MCP integration with ChatGPT and Claude, multi-store assist, world SMS protection, and buyer breakdowns with lifecycle phases assist maximize ROI.

You get the whole lot you have to construct multichannel experiences throughout your clients’ lifecycle, with higher worth at each tier.

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