Forty-four % of worldwide family respondents are prepared to pay extra for a single platform that aggregates all their TV and web content material, 35% are prepared to pay to look at sports activities, and 32% would pay a premium to look at TV with out adverts.
That’s based on EY’s “Decoding the Digital Dwelling” October 2024 report primarily based on an internet survey carried out in July and August.
The survey, carried out for EY’s world know-how, media and leisure, and telecommunications staff, gathered responses from 20,000 households throughout Canada, France, Germany, Italy, South Korea, Spain, Sweden, Switzerland, the U.Ok., and the U.S.
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In line with the EY research, 38% of households in 2022 had been involved about encountering dangerous content material on-line. That grew to 44% of households in 2023 and 47% in 2024.
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As well as, the proportion of households in all 10 nations that want providers from a single supplier elevated from 2023 to 2024 — the worldwide common rose from 40% to 44%.
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Furthermore, most households assume connectivity and content material suppliers ought to provide clearer explanations of how they use AI in buyer interactions.
