Dias joins former GE CMO, Linda Boff, and Hinge CMO-turned-CMO Jackie Jantos in ascending to the CEO place.
Whereas such promotions outlined a lot of 2024 and 2025, momentum has been slower in 2026, with some entrepreneurs saying gaps in expertise and management are holding them again from the nook workplace.
Nonetheless, Dias believes CMOs are extra ready for the CEO position than they suppose.
“, sturdy CMO is concentrated on rising enterprise outcomes, desirous about model structure, the levers they will pull, and collaborating throughout the group,” she stated. “In my profession, I’ve studied completely different areas of the enterprise and been comfy in tech and digital, so entering into this management place has felt extra pure than I anticipated.”
