She’ll lead a nationwide growth of the California-founded firm, which makes use of wearable information to assist sufferers and medical doctors repeatedly observe wellness.
Dias was most not too long ago world CMO at Cadillac, the place she spent seven years. Earlier than leaving in June 2025, she spearheaded the posh automaker’s EV transformation and revived the model for a brand new era of drivers.
She additionally brings senior advertising and marketing and digital management expertise at MetLife, Motorola, and Jaguar Land Rover.
Personalised, preventative healthcare
Dias introduced her new position at ADWEEK’s Advertising Vanguard Summit, telling ADWEEK that she’s drawn to firms within the midst of transformation.
“That’s one thing that I like, and [Measured Wellness] is at an inflection level,” she stated.
Dias’ conversations with the corporate about becoming a member of as CEO emerged naturally from her advisory work with AI well being insights enterprise Ziva, whose know-how underpins the platform.
Based by UC San Diego doctor Dr. Michael Kurisu in 2020, Measured Wellness is constructed on the assumption that medical care shouldn’t begin and cease at an appointment. Its instruments, packages, and care providers are designed to assist sufferers keep on prime of their well being between visits.
Kurisu, who can be the corporate’s chief medical officer, stated: “Bringing Melissa in to guide this firm means we lastly have the size, the storytelling, and the technique to make steady, proactive well being the usual, not the exception. ”
In her first six months as CEO, Dias will deal with increasing the enterprise as demand for distant affected person monitoring accelerates. The market is forecast to develop to $27.3 billion by 2033, up from about $5.6 billion in 2024, in keeping with Grand View Analysis.
“The largest factor is guaranteeing we preserve the affected person expertise and imaginative and prescient as we develop,” Dias stated.
From CMO to CEO
