BBC Studios marked a historic milestone in British broadcasting by taking on Piccadilly Lights in London to have a good time Sir David Attenborough’s one hundredth birthday, forward of a particular occasion in his honour on the Royal Albert Corridor later right now.
The 2-minute 3D takeover of the long-lasting digital landmark, courtesy of homeowners Landsec and operators Ocean Outside, was created in-house by BBC Studios Inventive, and presents a transferring birthday message to Sir David from planet Earth itself, honouring his extraordinary contribution to pure historical past filmmaking and storytelling throughout generations.
It takes viewers on a journey by time, weaving collectively outstanding archive footage with present-day moments that replicate the breadth and depth of Sir David’s work. By way of themes of journey, discovery, storytelling, and pleasure, the tribute captures the spirit that defines his profession and evokes audiences world wide.
Jonny Keeling, head of BBC Studios Pure Historical past Unit, says: “Sir David Attenborough has modified the best way we view the planet. He has impressed me and thousands and thousands of others to like and cherish the pure world. As he turns 100, this birthday message celebrates his extraordinary work which continues to maneuver audiences of all ages throughout the globe.”
This distinctive Piccadilly Lights takeover performs all through the day, providing passersby within the coronary heart of London – and people watching past – a second to replicate on Sir David’s enduring influence on how we view the pure world.
