Because the undisputed Queen of Pop returns to the dance ground together with her upcoming fifteenth studio album, Confessions II, Absolut has added Madonna to its lengthy listing of celebrated creative collaborators.
Impressed by Absolut Vodka’s long-running “Absolut Perfection” marketing campaign, which reimagines its bottle silhouette, “Absolut Icon” reframes the model’s signature design by the lens of Madonna’s musical legacy, to commemorate its function because the album’s official vodka associate.
Absolut labored carefully with Particular Supply, the design group behind Confessions II’s visible id, on the marketing campaign, which options Madonna clad in her well-known purple corset bodysuit, made well-known by her 2006 Grammy Awards efficiency and “Sorry” music video.
The brightly coloured photographs image Madonna in numerous creative guises, complemented by Absolut Vodka’s silhouette. The artistic was shot by Portuguese photographer Ricardo Gomes, who has labored carefully with Madonna for years as her artistic confidant and tour photographer. He beforehand labored on the pictures for her final album, Madame X, and shot the movie posters for “Confessions II – The Movie.”
Given followers have waited seven years since Madame X, this requires a drink: the marketing campaign additionally consists of spicy Absolut Tabasco cocktails curated by Absolut Vodka and Madonna herself, impressed by the angle and spirit of her new album.
Launching throughout Delight month, the marketing campaign is constructed across the LGBTQ+ neighborhood, becoming as it’s a partnership between one of many final homosexual icons in popular culture and a model acknowledged for its decades-long assist of queer individuals. “Absolut Icon” will seem in publications that assist the queer neighborhood and alongside Delight parade routes across the U.S.
The model has additionally pledged to donate to its longtime associate, LGBTQ+ media advocacy group GLAAD.
“Confessions II is rooted within the thought of the dance ground as a ritualistic area the place individuals can specific themselves freely and join with each other. Absolut shares that spirit,” Madonna stated in a press release. “Collectively, we’re creating experiences that encourage individuals to place down their telephones, be current within the second, and rediscover the enjoyment of connecting by music and dance.”
Absolut and Madonna organized a sequence of late evening occasions that kicked off again within the spring with “Membership Confessions: Los Angeles” in West Hollywood. Madonna and her longtime collaborator Stuart Worth gave friends an unique first take heed to music from Confessions II whereas sipping on Absolut cocktails. There are extra experiences supporting the album to come back over the summer time.
