With a lot sign jamming, disinformation, spam, and outright fakery flooding the market immediately, it’s more and more laborious to inform fiction from truth. Right here’s one thing that’s painfully actual: the worldwide commerce in pretend items is estimated at $467 billion (USD). That’s an actual downside and Nigeria’s skincare market has not been spared.
Consequently, Nigerians are prone to utilizing merchandise made with unregulated, untested and probably dangerous elements. Enter the brand new Vaseline Authenticator, a free WhatsApp-based software that confirms the authenticity of Vaseline Physique Oils in seconds.
Leo Singapore developed the brand new software and the artistic marketing campaign in partnership with Unilever Worldwide.
“This temporary began as a counterfeit downside however turned out to be some of the participating campaigns we’ve ever made. An actual Nigerian Prince combating fakes – we felt that might be fairly a stunning resolution to an actual enterprise downside,” says Asheen Naidu, Group Govt Artistic Director at Leo Singapore.
For years, the concept of a “Nigerian Prince” has been synonymous with on-line scams. With this in thoughts, the marketing campaign playfully introduces Prince Chris Okagbue of the Onitsha Kingdom, portraying him as the perfect determine to reclaim the narrative and restore belief.
Prince Okagbue can be an achieved actor with an extended listing of movie and TV credit.
“Don’t let fakes get underneath your pores and skin,” he cheekily says in a pitch that’s each humorous and for actual.
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