Aurelia Ng is a kind of individuals who is genuinely arduous to place in a field. She got here to prominence as a part of Night time Owl Cinematics (NOC), Singapore’s beloved YouTube collective, and has since constructed a following of over 270K on Instagram by a mixture of health content material, journey, humour, and actual glimpses of her on a regular basis life. Her canine Hailey makes common appearances, her persona comes by in each put up, and there’s a heat to her feed that retains individuals coming again.
However there may be fairly a bit about Aurelia that doesn’t make it into the highlights. Listed here are six issues that paint a fuller image of who she truly is.
1. She made her title by comedy
Earlier than the health content material and journey reels, Aurelia first received hearts by NOC’s comedy sketches. She had a pure reward for it with the power to be effortlessly cool one second and fully ridiculous the following, with out it ever feeling pressured. Followers beloved her for precisely that, and that very same ease and self-awareness have carried by into every little thing she does in the present day. She is a part of a broader wave of Singapore creators who constructed actual communities by persona quite than manufacturing worth, one thing you’ll be able to learn extra about on this take a look at main Singapore life-style creators.
2. She takes boxing severely
This isn’t an off-the-cuff interest. Aurelia has been on a real boxing journey that included competing in precise bouts, together with a memorable match towards her greatest good friend Michelle Tan in June 2021, which she misplaced, and a later battle at Singapore’s Underground Enviornment towards Hayley Lee, which she received. She has confronted losses alongside the way in which too, however her angle in direction of all of it, trustworthy, good-humoured, and genuinely motivated, is a part of what makes her really easy to root for.
3. She paints and cooks in equal measure
Away from the digicam, Aurelia channels her creativity into two very totally different retailers: portray and cooking. Her art work is private and expressive, much less about aesthetics and extra about processing emotion, whereas her kitchen experiments are usually extra playful. She genuinely enjoys each, and neither seems like content material for content material’s sake. They’re simply issues she does, which is maybe why they resonate so nicely when she does share them.
4. She has taken up golf
Lately, Aurelia has been sharing snippets of her {golfing} journey, including yet one more dimension to what’s already an impressively lively life-style. It isn’t one thing she presents as a cultured talent, however extra a real curiosity and willingness to strive issues which can be new and a bit of uncomfortable. That openness is a constant thread by her persona, and it’s refreshing to see a creator who approaches a studying curve with the identical lightness she brings to every little thing else.
5. Health is a real precedence, not a backdrop
Aurelia is just not somebody who posts exercise content material to fill a content material calendar. Staying lively is clearly an actual a part of her life, whether or not that’s by boxing, yoga, weights, or now golf. She has a consistency about it that goes past aesthetics, and her viewers picks up on that. It’s why health and wellness manufacturers are likely to resonate nicely along with her followers, as a result of the belief is already there since her relationship with motion feels genuine quite than carried out.
6. She and Glenn had essentially the most surprising marriage ceremony shoot
For his or her pre-wedding shoot, Aurelia and her associate Glenn selected Hangar66 at Seletar Aerospace, an precise plane hangar, as their backdrop. The consequence was a shoot that blended industrial scale with mushy, romantic particulars, all constructed round a theme of freedom. It was surprising, placing, and fully on-brand for somebody who has by no means executed issues the traditional manner. The images seemed like one thing out of {a magazine}, and the entire idea felt like a real expression of who they’re as a pair.
Attending to know her
Aurelia Ng is the form of one that commits totally to no matter she takes on, from a boxing match to a golf swing she has not fairly mastered but. What makes her value following is not only the content material itself, however the sense that she is genuinely having fun with the journey. Her feed displays a life being lived with actual enthusiasm, and that vitality is contagious.
The fitting creator partnership could make all of the distinction and audiences can all the time inform when one thing feels real. That belief is what turns a marketing campaign into an actual dialog. For manufacturers trying to work with creators who carry that form of genuine vitality to every little thing they do, GetKobe makes it simple to seek out the appropriate match, construct campaigns that truly resonate, and attain the individuals who matter most.
Picture Credit score: @aureliang_
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