Let’s begin with the excellent news. Proper at the start, Google confirms that:
The most effective practices for web optimization proceed to be related as a result of our generative AI options on Google Search are rooted in our core Search rating and high quality techniques.
Naturally, you may need doubts, given how totally different AI Mode and the influence of our web optimization efforts appear in 2026. It’s true that the SERP itself has modified and that LLMs function in another way from conventional info retrieval techniques, however the important thing right here is that Gemini-powered search — together with FastSearch — nonetheless closely depends on the search index (whether or not you name it “search grounding” or retrieval-augmented era).
Is it web optimization, GEO, or AEO?
Based on Google, “… optimizing for generative AI search is optimizing for the search expertise, and thus nonetheless web optimization.” Okay, it’s a little bit of a cheat, based mostly on a shifting definition of search. Personally, I believe “GEO” displays a number of the particular features of GenAI and LLMs, and could be a helpful distinction. If that distinction helps you get the job performed, then nice. If it’s simply one other buzzword to pitch on LinkedIn, then good luck.
