“Customers are gravitating towards daring, high-status manufacturers like Prada and Louis Vuitton,” he stated. “It’s a powerful reminder that tradition and commerce have by no means been extra linked.”
2. The 4 Seasons is a giant winner
Since day one, luxurious resort chain 4 Seasons has partnered with the present to offer filming places. The latest season was mainly shot on the Koh Samui resort, whereas the earlier two had been filmed in Maui at Wailea in Hawaii and San Domenico Palace, Taormina in Italy.
4 Seasons advised the Wall Road Journal that visits to its webpage for the Sicily-based resort soared 193% after season two aired. The enterprise confirmed that season one’s Maui property noticed a 425% improve in web site visits and a 386% improve in availability checks 12 months over 12 months when the present premiered in 2021.
Journey platform Tripadvisor collected information between the premiere’s announcement in January and its debut in February. The vacation spot of Ko Samui famous double-digit progress in inbound visitors amongst its customers, with 18% year-on-year progress for January to February and 57% month-on-month uplift for January this 12 months, in comparison with December final 12 months.
In February, the island’s 4 Seasons resort, specifically, noticed 213% year-on-year progress.
For season 3, HBO and White Lotus prolonged their relationship to incorporate a advertising and marketing partnership: “World of Wellness 2026,” a 20-day personal jet tour to eight locations, together with the three properties featured on the present. It’s scheduled for flight in Could, with costs beginning at $188,000.
3. Some manufacturers nailed the screen-to-store pipeline
The place designers like Gucci and Prada had been embedded into the present, different much less luxurious manufacturers, reminiscent of Abercrombie & Fitch, Espresso Mate, and H&M, inked official offers to create White Lotus-themed merch.
Banana Republic did each, seamlessly leaping from display screen to cabinets. Parker Posey’s Victoria Ratliff wore the model’s Cruz Poplin Mini Gown in episode one when she first arrives on the island, making the product an instantaneous promote out.
The Hole-owned retailer additionally launched a devoted White Lotus capsule assortment supposed to be each “aspirational and attainable,” per a press release from Meena Anvary, Banana Republic’s head of promoting. The 24-piece vary options males’s and girls’s attire and equipment with “wealthy hues” of turquoise, navy, crimson, and yellow, alongside graphic prints and fluid silhouettes.
This technique paid off, with information from Launchmetrics displaying Banana Republic was among the many high 5 manufacturers talked about in relation to the present after its premiere. It earned $173,000 in media affect worth, coming behind Gucci, Jacquemus, Chanel, and Ralph Lauren.
