Constructing automations from scratch is sluggish, even when you understand what you’re doing. E mail automation templates out of your advertising and marketing device are sooner since you’re modifying a working circulation slightly than constructing from a clean one.
Omnisend’s 2026 Ecommerce Advertising Report discovered that automated emails generated 30% of e mail income from 2% of sends in 2025. However automating for the sake of it isn’t the reply. It’s the standard of your flows and the way properly they cowl your buyer journey that issues.
This text maps out 13 automation templates that do the be just right for you, from welcoming a brand new subscriber to following up after a purchase order. Set them up as soon as, then allow them to run.
Skip the setup. Omnisend’s e mail automation templates cowl the journey from welcome to winback.
Fast join | No bank card required
What’s an e mail automation template?
An e mail automation template is a pre-built workflow your e mail device supplies to ship messages to clients based mostly on their habits or exercise.
The workflow comes with the set off itself, the timing, the circumstances, and the e-mail sequence configured. These setup choices would ordinarily sluggish you down. A template supplies a head begin, then you definitely regulate it from there.
Automations are additionally generally known as flows or workflows. In any case, they’re totally different from e mail templates, that are the designs your clients see when a message arrives. The automation is the workflow that locations them in inboxes.
13 e mail automation templates you should utilize at the moment
There are 13 e mail workflow templates you should utilize to cowl your buyer journey. We’ve offered descriptions and explainers for every beneath.
1. Welcome e mail automation template
Each new subscriber expects one thing from you after they join. The welcome template reaches them at that second, earlier than their curiosity fades.
The thought is easy. You construct varieties and popups to seize e mail addresses, after which your circulation triggers a welcome e mail as quickly as somebody indicators up.
Right here’s how the workflow appears in Omnisend:
First-time purchasers may also obtain your welcome e mail, though it ought to come after their order affirmation, and provided that they opted into advertising and marketing.
Welcome emails achieved a 52.98% click-to-conversion charge in 2025, as per Omnisend’s 2026 Ecommerce Advertising Report, the very best of every other e mail automation.
2. Deserted cart e mail automation template
Cart abandoners have proven buy intent, however would possibly want reminding about their session, or a nudge in the direction of buy with an incentive. These emails had the second-highest click-to-conversion charge in 2025 at 39.46%.
Your potential clients will abandon your web site for all types of causes. It may very well be the value, that they’re a window shopper, or as a result of your checkout was sluggish.
That second probability comes out of your deserted cart reminder. It’ll embrace a hyperlink again to their cart. Omnisend’s deserted cart e mail template accommodates a three-message sequence by default:
The primary e mail goes out instantly, after which there are delays of 11 hours and 12 hours. All these parts are customizable.
3. Browse abandonment e mail automation template
Loads of consumers will land in your web site, go searching, and depart with out including something to the cart. The browse abandonment template reaches them at this high-intent second. In 2025, they achieved a ten.68% click-to-conversion charge.
You want to have collected their e mail tackle beforehand to set off this circulation. They’ll be a pre-existing buyer or a advertising and marketing subscriber, and enter the circulation once they view a web page. The automation in Omnisend helps you to specify the URL:
4. Product abandonment e mail automation template
Product abandonment means your buyer seen a product, left, and your ecommerce retailer tracked it. Your product abandonment automation then triggers your e mail with a personalised product suggestion.
The circulation prompts for patrons who view a product, offered the product is in inventory. The automation template in Omnisend makes use of a two-hour delay:
5. Order affirmation e mail automation template
Each single order requires a affirmation e mail. These emails are all the time automated, often by your ecommerce device, however you may also create them in Omnisend.
We classify order confirmations as transactional emails. Not each e mail device helps them. The workflow in Omnisend triggers when clients pay for the order:
The benefit of Omnisend’s order affirmation e mail automation is that you’ve got full management over e mail design and may embrace customized product suggestions when they’re applicable.
6. Delivery affirmation e mail automation template
You are able to do higher than the default delivery confirmations your ecommerce retailer sends with branded, helpful, and on-message flows.
The workflow in Omnisend triggers on order success, which is often the second once you print the delivery label. Your buyer then receives the notification. Right here’s the circulation in Omnisend:
7. Order follow-up e mail automation template
The second after buy is when your buyer is most engaged. Your order follow-up template makes use of that window to ask how issues went or recommend what comes subsequent.
Comply with-up automations preserve your buyer relationship alive post-delivery and are the right alternative to supply loyalty incentives and rewards.
In Omnisend, your buyer enters the workflow once they place an order. The circulation sends the primary e mail after seven days:
8. Product evaluations e mail automation template
You may extract extra worth from clients by getting them to go away a evaluation after they’ve used a product. The product evaluations template asks for it on the proper second.
Your workflow will set off for patrons when their order is fulfilled. A delay of multiple week is finest apply, with Omnisend’s template utilizing a two-week delay:
Embrace hyperlinks to your product pages if they’ve evaluation submission varieties, or add hyperlinks to your evaluation platform, akin to Decide.me.
9. Buyer reactivation e mail automation template
First-time consumers can lapse into dormant and inactive contacts. Your reactivation circulation will try and get them to reengage.
Earlier clients have already got acquisition prices baked in, so it’s cheaper to promote to them once more than to new clients. Omnisend’s three-part e mail automation template sends over 45 days, with the primary e mail despatched after 30 days:
10. Cross-sell e mail automation template
A primary buy tells you what sort of merchandise a buyer likes. The cross-sell template makes use of that to place complementary gadgets in entrance of them.
Your buyer enters the circulation once they place an order. Omnisend helps you to optionally filter by product, tag, or assortment. Add a Product Recommender block to your e mail template to tug gadgets robotically, and there’s no extra work wanted:
Cross-sells are among the many best-performing advertising and marketing automation e mail templates, with a 25.50% click-to-conversion charge in 2025.
11. Replenishment reminder e mail automation template
Consumables run out on a predictable cycle. Catch your clients at that second with the replenishment template, and so they reorder from you rather than whoever’s most handy.
There’s a normal three-week delay set in Omnisend’s pre-built replenishment reminder circulation, adjustable to no matter works finest for patrons. It then sends the e-mail, which may comprise a hyperlink to checkout, a number of merchandise, or one thing else:
12. Birthday e mail automation template
You’ll accumulate birthday information from quizzes and varieties. You may then run birthday e mail automations with particular gives.
Omnisend’s automation template triggers sooner or later earlier than the birthday at midnight by default, then sends a personalised message with a delay block letting you choose a wise time of day:
13. Cancellation affirmation e mail automation template
Cancellations are a friction level in your buyer relationship. The cancellation template handles the affirmation and retains the door open for future purchases.
Omnisend’s template for cancellations triggers when an order is canceled or voided. The e-mail goes out immediately, so the client is aware of the cancellation has gone via:
Which e mail automation template do you have to begin with?
Begin with protection of your preliminary buyer journey in order that they obtain welcome messages, deserted cart reminders, and order confirmations. Additionally, create one circulation for reactivation and one for birthdays/essential dates to cowl retention.
That’s 5 high-impact e mail automations to begin with. Your launch sequence will go like this:
- Welcome e mail automation. It triggers instantly or with a small delay of underneath 10 minutes for patrons who join by way of any kind.
- Deserted cart e mail automation. Offers a hyperlink again to your buyer’s cart.
- Order affirmation e mail automation. An instantaneous ship with order particulars. Your retailer will deal with these robotically, however you possibly can edit the template or change it with a branded one in Omnisend.
- Buyer reactivation e mail automation, also referred to as lapsed buy. For purchasers who haven’t bought within the final 90 days or so. Improves retention.
- Birthday e mail automation. This one’s a date-based template, utilizing the client’s birthday to ship a personalised message.
All these automated e mail templates earn their place for income, retention, and ROI, with welcome and deserted cart messages alone producing 76% of e mail automation income in 2025. Right here’s how all of them stack up for efficiency:
| Automation | Open charge | Conversion charge | AOV | $ per e mail |
|---|---|---|---|---|
| Welcome | 33.79% | 2.00% | $315 | $6.30 |
| Deserted cart | 35.75% | 1.51% | $168 | $2.54 |
| Order affirmation | 53.99% | 1.10% | $145 | $1.60 |
| Lapsed buy | 33.00% | 0.52% | $94 | $0.49 |
| Birthday | 40.72% | 0.59% | $744 | $4.37 |
Begin utilizing e mail automation templates in Omnisend
Omnisend supplies 28 automated e mail templates masking all 13 in our article. Every is a pre-built workflow with the right set off, set off filters, workflow channel settings, and delay utilized.
You may activate these automation templates, and so they’ll attain your clients with out you making any extra adjustments to their settings.
Ought to you could make adjustments, then modifying your automation templates is an intuitive affair by way of the drag-and-drop circulation builder. It helps you to drag an e mail, SMS, and push notification into it, in addition to delays, contact tags, splits, and A/B testing parts:
The educational curve is low for mastering automations, and you’ll flip any single e mail right into a sequence with extra messages and channels.
Integrating your web site with Omnisend feeds it with information and ensures your e mail automations set off based mostly on buyer habits, engagement, and section exercise. It has apps for Shopify, WooCommerce, and others, with 200+ integrations in whole.
Be a part of Omnisend to automate your buyer journey with out sophisticated setup steps
Fast join | No bank card required
E mail automation templates FAQs
What’s an e mail automation template?
An e mail automation template is a pre-built workflow offered by a advertising and marketing device, akin to Omnisend. It has configured triggers, delays, and messages, and allows you to customise these to fit your cadence and concentrating on.
Which e mail automation template ought to I arrange first?
Begin with a welcome message and an deserted cart e mail. These contributed 76% of all automation e mail income in 2025. The automation with the very best income per e mail was back-in-stock, adopted by welcome after which birthday emails.
Can I customise Omnisend’s pre-built automation templates?
Omnisend’s e mail automation templates are fully customizable by way of the drag-and-drop editor and the settings panels for every aspect within the circulation. You may drag as many emails, SMS messages, and internet push notifications into it as you want, configure customized delays, and even arrange splits and A/B assessments throughout the circulation builder.
Do e mail automation templates work for small ecommerce shops?
Your small retailer will already use some automation templates for order and delivery confirmations (most likely dealt with by your ecommerce platform). Including an e mail advertising and marketing device for different automation templates covers your buyer journey from signup to post-purchase, so it’s 100% needed for retention and long-term income.
E mail template vs. e mail workflow template?
An e mail template is a pre-built HTML template with a design you possibly can edit. An e mail workflow template is a sequence of parts in-built software program you could transfer round to create a sequence of messages with triggers and delays.
