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Home»Mobile Marketing»1+1 = 100 | MobileAction
Mobile Marketing

1+1 = 100 | MobileAction

By May 10, 2026003 Mins Read
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1+1 = 100 | MobileAction
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I landed in San Francisco in 2011 with a small suitcase.

No community.
No cash.
No Ivy League diploma.
My English was removed from good.

I didn’t perceive how Silicon Valley labored. I simply knew I wished to be right here.

All the pieces felt larger than me. Smarter individuals. Stronger networks. Individuals who appeared like they knew precisely what they had been doing.

I didn’t.

I used to be simply making an attempt to determine it out. I spent hours in espresso retailers, listening greater than speaking, making an attempt to grasp how concepts flip into corporations.

I didn’t have a transparent plan. However I had starvation. And I used to be prepared to remain.

In 2013, I began MobileAction.

The App Retailer was rising quick, and I noticed a chance to assist builders get their apps found on App Retailer.

In 2014, I raised a small angel spherical. In 2016, I attempted to boost a Sequence A. I couldn’t.

That second compelled me to rethink all the pieces. As an alternative of chasing funding, I centered on constructing one thing actual.

Round that point, we determined to give attention to serving to builders drive engagement by Apple Advertisements.

It wasn’t simple. We made errors, constructed issues nobody used, employed mistaken, and got here near working out of cash. There have been moments I questioned all the pieces.

However we stayed.

Over time, that guess began to work. We acquired nearer to clients and the ecosystem. MobileAction grew to become a trusted companion to assist entrepreneurs enhance discoverability and efficiency throughout the App Retailer by Apple Advertisements.

We went from guessing to realizing. From a small instrument to a platform utilized by main world manufacturers, managing billions of {dollars} in advert spend.

Right this moment, MobileAction powers decision-making with information throughout tens of millions of apps, key phrases, creatives, and advertisers—serving to entrepreneurs function with velocity and precision in a extremely aggressive ecosystem.

In 2025, we took over Skai’s Apple Advertisements enterprise. That considerably expanded our scale—bringing bigger clients, a stronger group, and deeper market presence.

One factor grew to become very clear: the way forward for development just isn’t about hacks. It’s about AI-driven determination making, privacy-first ecosystems, and deep platform experience.

That’s what we constructed MobileAction round.

Right this moment, I’m excited to share our subsequent chapter. MobileAction is becoming a member of InMobi.

Collectively, we’re higher positioned to assist manufacturers purchase customers and develop in a privacy-first, AI-driven world.

For our clients, nothing adjustments—besides we get higher. Extra assets, a stronger group, quicker innovation, and broader world attain.

Once I look again, the distinction wasn’t expertise or connections. The distinction was easy: we stayed.

We stayed when it was uncomfortable. We stayed when it didn’t make sense. We stayed when quitting felt rational.

Should you’re constructing one thing, you don’t want the proper background. You simply want to remain within the recreation longer than most.

I additionally need to take a second to say thanks to everybody who helped alongside the best way.

To our angel traders who believed in us early.
To our clients who trusted us—particularly after we had been nonetheless small.
And to our group, previous and current, who constructed this collectively daily.

None of this might have been potential with out you.

We’re simply getting began.



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