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Final week, I reported that Newsweek had seen its visitors decline almost 75% in a single yr, a collapse that coincided with layoffs throughout its gross sales, rankings, and video groups and the departures of two senior executives.
This week, chief government Dev Pragad supplied a counter-narrative: Regardless of the decline in readership, Newsweek is on tempo to surpass $100 million in income for the primary time in its 93-year historical past.
In a testomony to the deserves of income diversification, each issues are true.
The writer whose turnaround was constructed on a complicated programmatic promoting enterprise has watched that basis erode. Income from its publishing division is predicted to say no between 20% and 25% this yr, based on Pragad.
However critically, the companies it bolted on over the previous two years—internally referred to by their shorthands, Nexus and AdPrime—have grown rapidly sufficient to greater than cowl the distinction.
“When [traffic declines] come, they are surely disagreeable,” Pragad stated. “Regardless of that, this yr will likely be our highest income ever.”
The corporate is projecting a minimum of 10% income progress in 2026, up from roughly 3% in 2025, based on Pragad, who declined to share a income breakdown by supply. Since taking on in 2018, he stated, Newsweek has generated greater than $500 million in cumulative income at revenue margins of roughly 20%.
The deserves of diversification
The biggest driver of its income progress is Adprime, the healthcare-focused demand-side platform Newsweek acquired in June 2025, when most publishers have been divesting their adtech belongings.
The unit is pacing to greater than triple its income this yr, from $14.8 million to north of $40 million, at a revenue margin above 10%, pushed by healthcare promoting and linked TV stock, based on Pragad.
Such progress would make Adprime, a enterprise Newsweek purchased with out elevating exterior capital, accountable for roughly 40% of firm income in its first full yr beneath Newsweek possession.
Nexus, the business-to-business division housing its rankings enterprise and occasions, is rising slightly below 20% yr over yr, with rankings up roughly 15% and occasions between 40% and 50%, based on Pragad.
