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Home»Marketing»MS NOW Has Demo Development in Primetime and Complete Day
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MS NOW Has Demo Development in Primetime and Complete Day

By June 4, 2026004 Mins Read
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MS NOW Has Demo Development in Primetime and Complete Day
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When these networks’ efficiency throughout the identical interval a 12 months in the past:

  • Throughout primetime, Fox Information was flat in complete viewers and fell by -24% within the A25-54 demo. Throughout complete day, the community posted losses of -2% in complete viewers and -26% within the demo. It was the one community with declines inside this yearly comparability.
  • MS NOW was up +23% in complete viewers and +54% within the demo. Throughout complete day, the community was up +10% in complete viewers and +21% within the demo.
  • In primetime, CNN grew by +58% in complete viewers and +77% within the demo. Throughout complete day, it rose by +40% in complete viewers and +41% within the demo.
PROGRAMMING:

Fox Information had 14 out of the 15 spots of the most-watched cable information reveals of the week, with The 5 on high with 3.33 million complete viewers at 5 p.m. ET. MS NOW was represented within the chart by The Final Phrase with Lawrence O’Donnell, airing weeknights at 10 p.m. ET, with 1.194 million complete viewers at No. 15.

The 5 additionally completed first within the Adults 25-54 demo, averaging 285,000 viewers at 5 p.m. ET. Fox Information held 12 of the 15 high spots within the demo, with CNN’s The Supply with Kaitlan Collins touchdown in eighth place with 161,000 demo viewers. CNN was additionally represented within the chart at No. 14 by CNN NewsNight with Abby Phillip, airing weeknights at 10 p.m. ET, with 142,000 demo viewers. MS NOW’s All in with Chris Hayes, which airs weeknights at 8 p.m. ET, ranked fifteenth with 141,000 demo viewers.

Might 25, 2026 (Nielsen massive knowledge + panel):

Prime Time

Fox Information MS NOW CNN
• Complete Viewers: 2,299,000 881,000   590,000
• A25-54: 183,000 100,000   108,000

Complete Day

Fox Information MS NOW CNN
• Complete Viewers: 1,448,000 554,000   432,000
• A25-54: 130,000 57,000   69,000

Week 5-25-26 Cable Ranker P25-54 BDP by Adweek



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CNN Day Demo Fox News Growth MSNBC Primetime Ratings Total
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