The competition can also be “tailored” for IAB members, Cohen mentioned, due to its overlapping themes on AI, streaming, and the creator economic system.
Rising the viewers
After 30,000 distinctive guests went to the competition’s web site throughout the week of Cannes Lions, Mellis stays hopeful that Jupiter will meet its benchmark objective of 5,000 attendees, including that, in his expertise, most tickets are bought within the closing weeks main as much as an occasion. If all goes nicely, he desires the competition to be an annual mainstay.
Reflecting on his latest keep at Cannes Lions, Cohen mentioned the competition’s “secret sauce” is serendipity. He hopes Jupiter Competition can money in on the post-pandemic demand for in-person experiences.
“I do suppose that we’ve carved out a distinct segment right here that’s underserved,” Cohen mentioned. “We’re tremendous enthusiastic about bringing one other type of competition to the business, centered across the subsequent technology of what content material means.”
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