A Mission Rooted in Serving to Others
The Bravo World Good Award acknowledges direct promoting corporations that show a proactive, sustained dedication to environmental sustainability, philanthropy and social accountability. It honors organizations which have made giving not a division, however a defining attribute of how they do enterprise.
This 12 months, Direct Promoting Information is proud to acknowledge Herbalife because the recipient of the 2026 Bravo World Good Award.
Constructing Higher, More healthy, Balanced Lives
With $5B in annual web gross sales and roughly two million unbiased distributors working throughout the globe, Herbalife has constructed one of the vital expansive networks in direct promoting. From the start, its industrial progress and neighborhood impression have by no means been separate issues. They’re—by design—equal elements of the identical complete.
From the start, the corporate has understood that nourishment may significantly enhance the standard of individuals’s lives, which is why Founder Mark Hughes launched the Herbalife Household Basis (HFF) as an unbiased public charity in 1994. Its legacy is firmly rooted within the perception that entry to good vitamin affords individuals the chance to turn into the very best variations of themselves, mentally, bodily and emotionally. As Chief Advertising Officer, Hanan Wajih defined, “His imaginative and prescient was centered on serving to individuals reside more healthy, higher lives. That philosophy turned the cornerstone of HFF, which continues to information our efforts as we speak.”
A Mission Measured in Influence
The flagship expression of that dedication is Casa Herbalife, a program in steady operation since 1998, that awards grants to nonprofits offering youngsters with entry to nutritious meals, instructional sources and secure environments. In 2025 alone, HFF distributed $5M in grants to greater than 165 organizations throughout 60 international locations and territories, contributing to a cumulative international funding of greater than $60M and reaching over 200,000 youngsters yearly.
What makes these numbers extra important is how they’re generated. Herbalife’s unbiased distributors are on the middle of the fundraising effort. As a result of they’re embedded within the communities they serve, they bring about an area, private dimension to those applications. In accordance with Hanan, “It creates a shared sense of goal the place distributors and staff are all contributing to one thing bigger than themselves.”
The result’s a philanthropic mannequin that doesn’t exist exterior the enterprise—it’s woven into it.
Empowering Communities
The vary of Herbalife’s 2025 initiatives mirrored the breadth of its attain. Central to that impression is a long-standing perception within the energy of sports activities to encourage wholesome habits and strengthen communities. That is exemplified by means of Herbalife’s 20-plus-year partnership with the LA Galaxy, which incorporates help of the LA Galaxy Particular Olympics Unified Group, in addition to native initiatives reminiscent of the event of mini pitches throughout Los Angeles, backpack distributions and vitamin education schemes for college students at a number of colleges.
Herbalife’s dedication to increasing entry to sport additionally features a robust concentrate on girls and ladies. In 2025, the corporate served because the Official Vitamin and Hydration Associate for the Ladies’s School All-Star Mix and All-Star Sport throughout championship weekend and launched the EmpowerHer Efficiency Basketball Clinic Tour, internet hosting clinics that deliver free, elite-level coaching on to aspiring younger feminine athletes throughout the US.
The corporate has additionally supported broader well being and wellness initiatives, sponsoring final 12 months’s Desert Smash and making a donation to the WTA Basis’s World Ladies’s Well being Fund, serving to advance consciousness round important well being points.
Infinite Influence
Herbalife operates with the identical long-term orientation for good. The corporate has pursued sustainable practices, launching its first solar-powered workplace area in Costa Rica and partnering with My Inexperienced Lab to earn inexperienced lab certification for its company-owned laboratories across the world.
The corporate additionally maintains long-standing neighborhood partnerships, together with its decade-long collaboration with the American Crimson Cross, offering product donations that help blood donation facilities and its work with the World Meals Programme to assist handle meals insecurity globally.
Herbalife entered 2026 with robust momentum, together with a 19 % year-over-year enhance in new distributors in This autumn of 2025 and an evolving technique centered on personalised vitamin, digital instruments and neighborhood engagement. Whereas the corporate earned the Bravo Worldwide Development Award in 2021, the 2026 Bravo World Good Award displays one thing totally different: a sustained, decades-long dedication to doing enterprise in a method that serves communities. Hanan sums it up superbly. “Our focus is on persevering with to construct on the impression we’ve created and staying true to our mission.”
Congratulations to the Herbalife group and the Herbalife Household Basis on receiving the 2026 Bravo World Good Award.
From the Could/June 2026 problem of Direct Promoting Information journal.
