Programmatic is taking middle stage in a courthouse in Alexandria, Virginia.
Since Monday, the mechanics of on-line advert auctions, header bidding and Google’s dynamic allocation and unified pricing guidelines have been mentioned as a part of the antitrust trial in opposition to Google, which kicked off this week however has been years within the making.
AdExchanger has been protecting the technical particulars which might be being placed on trial on this case for years. Now, the folks AdExchanger has interviewed on our web site and placed on stage at our conferences are on the witness stand in a courthouse.
On this week’s podcast, we sit down with one of many witnesses who testified Monday, Index Change CEO Andrew Casale, who discusses his testimony with us – although he isn’t allowed to talk to every other witnesses till the trial concludes or speculate on its consequence. He shares his expertise being on the trial, in addition to particulars about his testimony.
We additionally convey on AdExchanger’s courtroom reporter, Allison Schiff. On the time of the recording, she had simply wrapped her third day within the electronics-free courtroom and was midway by her three-subject spiral pocket book crammed with observations and quotes. She shares who she thinks is forward after three days – and why the result could depend upon the definition of the “open net show” promoting market.
