One other massive UK artistic account swap this week following Direct Line’s abandoning of Saatchi & Saatchi and Home 337. B&Q is leaving Unusual Artistic Studio after 5 years to sail into the (presumably) calmer waters at Leo Burnett.
B&Q advertising director Tom Hampson says: “As we plan for 2025, we’re trying ahead to inspiring the UK to tackle, and discover the enjoyable, of their house enhancements. Leo Burnett has demonstrated their skill to take this to the subsequent degree and create work that prospects actually join with.
“Our work with Unusual has been exceptionally robust, each creatively and successfully, and I’d prefer to thank the entire staff for all their onerous work during the last 5 years. They’ve been an ideal accomplice and we’ve each agreed that now’s the correct time for us to half methods amicably.”
As you do. Leo has turn out to be the final word secure pair of fingers in UK promoting, including massive accounts just like the Nationwide Lottery and Morrisons.