Tech giants like Google are encouraging advertisers to place AI to work for artistic – however what does that appear like in follow?
On this sensible hearth, Google’s Bethany Poole and Redwood BBDO’s Lauren Priestley reveal how, as consumer and company associate, they’re utilizing Google AI instruments to “stroll it like they speak it” – supercharging and streamlining each a part of their shared artistic course of, from sentiment scraping to shortcutting movie manufacturing. Be taught extra about:
- AI’s function in supercharging human creativity.
- Utilizing gen AI to research social sentiment.
- AI-enabled movie manufacturing effectivity, at scale.
- AI-powered artistic critiques & briefs.
- Constructing a tradition of expectation.
- Fostering higher agency-client relationships with AI.
About our audio system:
Bethany Poole is the Senior Director of Google and YouTube Advertisements Advertising and marketing. With over 20 years of expertise constructing and managing profitable shopper and enterprise manufacturers, Bethany’s work consists of award-winning campaigns similar to Google’s first TV industrial “Parisian Love”. She presently hosts the Trendy Entrepreneurs podcast with Josh Spanier, VP of Media for Google, the place she speaks with modern leaders remaking advertising as we speak.
Lauren Priestley is the Senior Inventive Director & Head of US at Redwood BBDO. An award-winning journalist, Lauren has over a decade of expertise working in media, content material & promoting with a few of the world’s largest manufacturers. A passionate advocate for DEI in promoting, she co-founded Misplaced Time in 2020 to function a robust reminder of the time ladies lose because of the trade’s pay hole.
Be part of this thrilling speak stay on October twenty third 2024. Register as we speak
