Pricing, Fee Charges and Apps In contrast –

Promoting inside one Latin American nation? Tiendanube. A forever-free plan, billing in your individual foreign money and a local cost gateway are issues Shopify doesn’t supply at any worth.

Crossing borders, promoting wholesale, or want one thing area of interest? Shopify. Markets, native B2B and roughly 18,000 apps are what a one-store-per-country structure can’t reply.

Promoting in Mexico? It’s genuinely shut, and the reason being one date: Shopify Funds went reside there on March 3, 2025.

Right here is the issue with each shopify vs tiendanube comparability at the moment rating for that search: virtually all of them are written by somebody with a stake in your reply.

Of the three most substantive outcomes, one is printed by Tiendanube about Tiendanube. The opposite two belong to companies that promote one of many two platforms for a residing. They aren’t ineffective. They aren’t disinterested both. And in case you promote in Argentina, Mexico, Colombia, Chile or Brazil and also you learn in English, you may have been selecting between a USD subscription and a peso-priced one on the power of numbers no person bothered so far.

So this comparability was constructed to a distinct customary:

How this comparability was put collectively

• Stay pricing, not recycled pricing. Plan costs come from each distributors’ personal pricing pages, checked on July 30, 2026. Essentially the most-cited Spanish-language comparability nonetheless quotes Shopify Fundamental at $19 USD. That plan doesn’t exist.
• Each determine retains its personal foreign money. No invented peso conversions, and the place a supply carried out one, it’s labelled as theirs.
• Disagreements are proven, not smoothed over. Sources battle on issues as primary as what Tiendanube’s Mexican plans are referred to as, so each variations seem aspect by aspect with their dates hooked up.
• No check retailer, and no pretending in any other case. You’ll not discover a single declare right here about how both dashboard felt to make use of, as a result of no person logged into one to put in writing this.

What that turns up is that the most effective ecommerce platform for Latin America is a per-country query, not a per-platform one. The desk beneath is the place that begins to point out.

Two rows in that desk do a lot of the work: the billing foreign money, and the one about Shopify Funds.

What You Are Truly Selecting Between

On uncooked international share this isn’t an in depth comparability. Shopify holds roughly 27.6% of tracked ecommerce platforms worldwide throughout greater than 6.9 million shops, whereas Tiendanube’s international share sits close to 0.16%. That can be the mistaken lens, as a result of Tiendanube has by no means competed for international share. It competes for one area, and inside that area the form of the competition adjustments utterly.

Shopify is a world SaaS platform with 4 self-serve tiers plus an enterprise tier, offered in every single place, priced in USD, and run as a worldwide product the place Latin America is one area amongst many. Shopify Funds arrived in Mexico on March 3, 2025 and remains to be absent from Argentina, Colombia and Chile. That single asymmetry is essentially the most consequential reality on this comparability, and the funds part beneath is essentially about its penalties.

Tiendanube was based in Argentina and operates in Argentina, Mexico, Colombia and Chile, plus Brazil beneath the Nuvemshop model. Its scale figures are vendor-stated slightly than audited: 180,000+ lively manufacturers, roughly $2 billion in annual GMV, greater than 1,000 employees, and a claimed 9% of all Argentine ecommerce. Independently reported: a $500 million Sequence E in 2021 led by Perception Companions and Tiger International at a reported $3.1 billion valuation, which made it a Latin American unicorn.

One nuance no person covers

BuiltWith’s Brazil dataset detects extra Shopify websites (97,826, a 12.89% share) than Nuvemshop websites (63,983, 8.43%). A unique tracker, ShopRank, counts 115,435 lively Nuvemshop shops total with 64,813 of them in Brazil. Detection strategies differ and produce totally different totals, so deal with each as directional. What neither dataset helps is the concept Nuvemshop owns Brazil as a measured reality slightly than a positioning line.

Which brings up the sources drawback. The three substantive Tiendanube vs Shopify comparisons rating for this search are Tiendanube’s personal weblog, Atempora (a Mexico-based Shopify company that discloses its bias on the web page), and Nubea (an app vendor and Tiendanube accomplice). Every is helpful and none is disinterested. That’s the reason each quantity beneath carries a date and a supply.

1. Pricing, Plans, and the Forex You Pay In

The Shopify Fundamental worth quoted within the most-cited Spanish-language comparability is $19 USD, and it doesn’t exist in 2026. Fundamental is $39 USD per thirty days billed month-to-month, or $29 efficient when billed yearly beneath Shopify’s 25% annual low cost. Doubling one aspect of an entry-price comparability adjustments the reply, so begin from dated figures.

Three sources give three totally different plan-name units for Tiendanube pricing in Mexico, and no reside MX pricing web page was fetched throughout this analysis. Set A mirrors the confirmed Argentine construction of three paid tiers plus a free plan plus a {custom} tier, which makes it essentially the most believable, however believable will not be confirmed. Examine tiendanube.com/mx/planes-y-precios your self earlier than you funds, as a result of that is the one determine on this article that might not be resolved.

Free plan versus no free plan. Tiendanube’s Inicial plan, referred to as Começo in Brazil, is free perpetually with limitless merchandise, gross sales and visits, and paid tiers carry a 7-day trial. Shopify has no equal. Its $5 Starter tier is a social-selling and link-in-bio product slightly than a storefront, so the actual entry level is a 3-day trial, then $1 a month for 3 months, then $39.

Forex is itself a value. Tiendanube costs in ARS, MXN, COP, CLP and BRL, so your subscription is a set native quantity you’ll be able to put in a funds. Shopify costs in USD, so the equivalent plan prices a distinct quantity of pesos each month relying on the alternate price. No native LatAm worth record for Shopify was discovered on this analysis, and the MXN figures circulating in company posts are conversions someone carried out, not costs Shopify publishes.

Annual reductions will not be equal. Shopify takes 25% off for annual billing. Tiendanube takes 25% off in Argentina and Colombia. Nuvemshop takes 15% off in Brazil, and provided that you pay by bank card in a single instalment. Any Tiendanube pricing comparability has to run month-to-month price towards month-to-month price, or the low cost does the arguing for you.

Verdict on this part:

On value of entry and foreign money publicity, Tiendanube wins outright, and its free plan has no Shopify equal at any worth. That subscription can be the smallest of the 4 numbers you’ll really pay, which is what the subsequent part is about.

2. Fee Processing and What a Sale Truly Prices

Tiendanube markets zero commissions. Shopify’s Fundamental plan prices $39 a month. Each are true, and neither tells you what a sale prices, as a result of a sale is priced in 4 separate layers:

• The subscription. What you pay to have a storefront in any respect.
• The platform’s lower. What it fees you for utilizing a cost gateway it doesn’t personal.
• The gateway’s fee. What the processor fees to maneuver the cash.
• Tax on the payment. 16% IVA in Mexico, VAT in Argentina and Chile, utilized to the fee itself.

Most comparisons cease at layer one.

The zero-commission declare, dealt with pretty. Tiendanube genuinely doesn’t skim every sale while you use Pago Nube, an actual structural distinction from Shopify’s surcharge mannequin. Pago Nube’s personal processing and launch fee nonetheless applies: in Argentina, from 3.50% plus VAT on the free plan, 3.49% on Esencial, 3.29% on Impulso and a couple of.99% on Escala, relying on how briskly you withdraw. Tiendanube’s personal assist centre paperwork Mexico’s free plan at 3.99% + $3 MXN + VAT for a 7-day withdrawal or 3.49% + $3 MXN + VAT for a 2-day one, and that plan can’t use any gateway besides Pago Nube. Zero fee describes the platform’s lower, not the price of accepting a card.

The provision asymmetry. Shopify Funds went reside in Mexico on March 3, 2025 per Shopify’s personal changelog, and Shopify’s supported-countries documentation confirms it’s not out there in Argentina, Colombia or Chile. Analysis didn’t affirm Brazil in both route, so nothing right here asserts it. The consequence is blunt: in Argentina, Colombia and Chile each Shopify service provider is on a third-party gateway by drive, paying Shopify’s surcharge on prime of the gateway’s personal fee. In Mexico they’ll keep away from it.

One company supply stories Fundamental 3.6%, mid-tier 3.4% and Superior 3.2%, all plus $3 MXN. A separate cluster of 2026 company sources stories Fundamental 3.5%, Develop 3.2%, Superior 2.7% and Plus negotiated at 2.15% to 2.4%, additionally plus $3 MXN. Each agree 16% IVA lands on prime of the fee. Deal with it as a 2.7% to three.6% vary, not a quantity.

The instance beneath borrows its quantity assumption from a Mexico-focused supply and stories a spread, not a complete, as a result of the underlying plan costs are in dispute.

Two caveats. The Shopify column features a USD-to-MXN conversion the supply carried out and this text didn’t confirm. The Tiendanube column assumes the free plan, so a paid tier provides its subscription on prime.

Argentina will get prose as a substitute of a second desk: no dated alternate price was captured in analysis, and changing a peso complete with out one could be invention. Examine buildings as a substitute. A Tiendanube service provider on Esencial pays $26,999 ARS plus Pago Nube from 3.49% plus VAT. A Shopify service provider pays $39 USD, plus Mercado Pago’s roughly 3% to five% plus VAT, plus the two% Fundamental surcharge no Argentine service provider can keep away from.

Verdict on this part:

On what a sale really prices, Tiendanube takes Argentina, Colombia and Chile on construction slightly than on charges. Mexico is shut sufficient that your plan tier and the speed you might be really quoted determine it.

3. Delivery and Native Logistics

The most affordable platform stops being low-cost the week you spend three evenings wiring up a courier integration. Delivery is the place a regional platform earns its subscription, and the place the general public proof is thinner than both vendor would love.

Tiendanube ships Envío Nube as a default. It’s bundled into the plan construction throughout markets and marketed as included on all paid plans at no further value, with shipping-cost calculation out there on each plan together with the free one. That framing is a vendor declare, as a result of analysis couldn’t independently confirm provider protection, printed charges or per-country depth. Even Tiendanube’s personal supplies are skinny on which carriers are supported the place.

Shopify treats transport as a plan function plus an app drawback. Stay third-party carrier-calculated charges sit on the Superior and Plus tiers, so a service provider on Fundamental or Develop both runs flat and guide charges or reaches for an app. Tiendanube’s comparability web page frames this as restricted to sure plans or out there at further value, a vendor declare that’s directionally in line with how Shopify gates the function.

The trade-off compresses to at least one line. Tiendanube offers you a working native default with much less selection, whereas Shopify offers you the deepest fulfilment catalogue in ecommerce and expects you to assemble it, every app carrying its personal recurring payment.

One factor this text is not going to do is title carriers. Competitor articles publish per-country courier lists, however analysis didn’t seize which carriers these lists include. Examine the record in your personal nation on every platform’s web site, for the service stage you really want.

Verdict on this part:

If transport has to work in week one in a single nation, Tiendanube’s defaults are the shorter path. In case your fulfilment is uncommon, Shopify’s catalogue is the one one deep sufficient to include the factor you want.

4. Apps, Themes, and How Far Every Ecosystem Stretches

The Shopify app numbers in each current comparability are old-fashioned, and the theme quantity Shopify markets about itself is roughly 4 instances the dimensions of its personal retailer’s catalogue. Each distortions push in the identical route, so each are price fixing earlier than you weigh the ecosystem in any respect.

Retire the stale figures. 7,000, 13,000 and 16,000 have been every most likely correct the day they have been written. The ecosystem grew roughly 71% between early 2024 and the primary quarter of 2026, so the present quantity is materially larger than any of them. Shopify’s personal advertising line of 1,000+ themes seems to rely exterior marketplaces corresponding to ThemeForest slightly than the Theme Retailer it really operates.

Tiendanube’s personal rely is unresolved. Its reside app retailer web page says 700+, whereas two third-party sources say 130 to 200. The likeliest clarification is a counting-methodology or per-country-visibility distinction, and no person has confirmed which, so the desk carries each.

One cherry-pick price naming. Tiendanube’s comparability web page credit Shopify with 13 design templates towards its personal 65+. Towards a Theme Retailer holding roughly 270 to 290, that framing doesn’t survive contact with {the catalogue}.

Most shops run 5 to 10 apps. A 25-to-1 catalogue benefit solely converts into worth when your want is area of interest, and the locations it bites are predictable: subscriptions and recurring billing, superior B2B, complicated dropshipping, ERP and accounting integrations, and slender vertical necessities. Tiendanube’s catalogue has the alternative form of depth, stocking LatAm-specific instruments a world retailer doesn’t carry, together with card-instalment apps and native ERP connectors.

Constructed-in tooling, briefly. Shopify Electronic mail contains 10,000 free emails a month counted per distinctive recipient, then $1 per further 1,000 as much as 300,000, with abandoned-checkout emails at all times free. Tiendanube solutions with Advertising Nube, a rebrand of the acquired Perfit e mail instrument slightly than a from-scratch construct, and Chat Nube, an AI chatbot for WhatsApp and the storefront whose functionality claims are vendor advertising.

Verdict on this part:

Shopify wins this criterion on any rely anybody provides. The win solely turns into cash in case you want one thing particular sufficient that 700 apps don’t already cowl it.

5. Rising Previous One Nation

The platform determination that appears least expensive as we speak is the one most certainly to be re-made in eighteen months, and the set off is sort of at all times the identical: a second nation, a wholesale buyer, or a store counter.

• Multi-currency and multi-market. Shopify Markets runs multi-currency storefronts throughout 20+ languages. The declare that Markets multi-currency is gated behind having Shopify Funds lively comes from Tiendanube’s personal comparability content material and was not independently confirmed towards Shopify’s Markets documentation right here. If true it issues enormously, as a result of Shopify Funds doesn’t exist in Argentina, Colombia or Chile. Tiendanube has no native multi-currency functionality in any respect, architected as one retailer per nation and described as “no nativo” by an company supply with no Tiendanube affiliation.
• B2B and wholesale. Shopify launched native B2B in 2023, and since April 2, 2026 the foundational set sits on each paid plan slightly than Plus alone (firm accounts, as much as three {custom} pricing catalogues, quantity reductions and amount guidelines, cost phrases, vaulted playing cards). Tiendanube provides {custom} worth tables as a substitute: three on Esencial, limitless on Impulso. No purpose-built B2B module seems in its personal plan function lists, which is an absence within the documentation slightly than a confirmed lacking function.
• In-person promoting. Shopify POS Lite is bundled free with each paid plan, and POS Professional prices $89 per thirty days per location, or $79 billed yearly. Tiendanube’s PDV Nube launched in Mexico in 2025, runs within the browser with nothing to put in, works with barcode scanners, card terminals and printers you already personal, and logs gross sales that began on WhatsApp or social alongside in-person ones. The primary location is free; further branches value further at an unpublished worth.
• The highest tier. Shopify Plus is custom-quoted and reported from roughly $2,300 a month. Tiendanube Evolución can be custom-quoted with no public worth, and features a devoted ecommerce specialist, assisted migration and precedence assist on each channel.

Verdict on this part:

If promoting outdoors your individual nation is anyplace on the plan, this part is all the argument for paying Shopify’s premium. If it’s not, you might be paying each month for a ceiling you’ll by no means attain.

6. Brazil, The place Tiendanube Is Nuvemshop

Brazil is Tiendanube’s largest market and the one each comparability skips, together with the seller’s personal. The product a Brazilian service provider really buys is branded Nuvemshop, priced in reais on the ladder above, and formed by a cost technique that exists nowhere else on this area.

Pix adjustments the arithmetic. Nuvem Pago fees a flat 0.99% on Pix receipts, the identical price on each Nuvemshop plan, with no activation payment, no month-to-month payment for Nuvem Pago itself, and free steadiness transfers to a Bradesco account. Set that towards card commissions of roughly 3% to 4% plus tax in every single place else within the area and it’s the single largest structural value lever on this article. Nuvemshop’s personal content material positions Pix alongside playing cards and boleto bancário as a 2026 default, so the framing is vendor-sourced though the speed is documented.

The skin-gateway ladder works the identical method right here. Começo 2%, Essencial 2%, Impulso 1%, Escala 0.7%, Subsequent {custom}. A Brazilian service provider who brings their very own processor pays twice, precisely as an Argentine one does.

Analysis confirmed availability in Mexico and absence in Argentina, Colombia and Chile. Brazil was not confirmed both method, so this text doesn’t assert it. Examine Shopify’s supported-countries web page for Brazil earlier than you funds. Whether it is unavailable, the third-party surcharge lands on each sale precisely because it does in Argentina.

The dominance fantasy, gently. BuiltWith detects 97,826 Shopify websites in Brazil at a 12.89% share towards 63,983 Nuvemshop websites at 8.43%. ShopRank places Nuvemshop’s Brazil footprint at 64,813 verified shops, 57.9% of its verified base. Methodologies differ and each are directional, however no unbiased tracker discovered right here helps the declare that Nuvemshop dominates its residence turf.

Verdict on this part:

For a Brazilian retailer the place Pix carries the gross sales combine, the Nuvemshop vs Shopify determination is settled by the payment hole alone. For one promoting totally on playing cards to patrons outdoors Brazil, that benefit evaporates.

7. Assist, Language, and What Retailers Truly Say

Assist high quality is invisible till a payout is frozen. Then it’s the solely function that issues.

Tiendanube’s structural benefit is actual. Assist arrives in native Spanish and Portuguese, not translated English, and channels widen as you climb: primary on Inicial, e mail and messenger on Esencial, WhatsApp on Impulso, video calls on Escala, a devoted specialist on Evolución. That ladder can be a good criticism: the most cost effective plans get the least entry on the stage when a service provider is aware of least.

Shopify runs 24/7 chat and a big assist centre out there in Spanish, although one unbiased evaluation notes cellphone and e mail are Plus-only. Tiendanube’s comparability additionally claims Shopify assist redirects retailers to English documentation, a vendor declare.

Service provider sentiment wants its caveats hooked up:

• Spanish-language Trustpilot charges Tiendanube 2 out of 5 and Shopify 1.3 out of 5. Each are dominated by customers complaining about scams and non-delivery by particular person sellers on every platform, not by retailers score software program. Learn them as a lesson in how evaluation websites get contaminated, by no means as a platform-quality sign.
• Reclame Aqui, Brazil’s public complaints registry, charges Nuvemshop 7.9 out of 10 over the trailing six months, Good and RA1000-certified, with 72.5% saying they’d do enterprise once more, an 84.3% decision price and a 9 day 18 hour common response time. Vivid threads about blocked funds sit alongside it.
• Recurring service provider themes. On Tiendanube: sluggish withdrawals and repeated documentation requests throughout payout disputes, per a criticism aggregator that skews unfavourable by design, plus a public Nuvemshop outage criticism on X. On Shopify: a value stack reaching roughly $50 to $150 USD a month in Latin America as soon as gateway charges, apps and foreign money conversion land on prime.
• One lure. The named service provider testimonials in a single company pricing publish hint again to no interview or evaluation platform, so the sample seems right here and the names don’t.
• Scoped appropriately. Google Play charges Tiendanube’s app 4.5 and Shopify’s 4.3, measuring the cell administration apps, not the platforms.

Verdict on this part

If assist in your individual language on an affordable plan is decisive, Tiendanube is constructed for that and Shopify will not be. Neither platform’s public report is clear.

8. Velocity, and the Efficiency Declare No one Can Examine

Essentially the most-repeated efficiency declare on this comparability traces again to precisely one supply, and that supply sells one of many two platforms.

The declare. Tiendanube’s personal weblog states {that a} 2026 Google Chrome UX Report reveals shops constructed on Tiendanube are quicker and extra secure than Shopify shops throughout Latin America. Affiliate and company blogs, Nubea amongst them, repeat it in near-identical wording.

What’s lacking. No methodology, no dataset hyperlink, no named analyst, and no unbiased HTTP Archive or CrUX evaluation that mentions Tiendanube in any respect. The sources repeating the declare look like citing Tiendanube’s press supplies slightly than the underlying knowledge.

Why that issues greater than ordinary. The CrUX dataset is public and queryable by way of BigQuery. Anybody holding the declare and a day might verify it. It has merely by no means been checked in public.

The unbiased knowledge that does exist, scoped appropriately. An evaluation of roughly 200,000 Shopify websites printed by fudge.ai in 2026 discovered 93% cross Google’s quick threshold, 52% cross all three Core Net Vitals, a median cell LCP of two.26 seconds, and 48% passing each cell CWV threshold. That research is Shopify-only. It doesn’t benchmark Tiendanube, so it might probably neither affirm nor refute the declare.

What really decides your retailer’s velocity. On each platforms, real-world efficiency is dominated by theme weight, picture dealing with and what number of apps inject scripts into your pages. These are your selections, on both platform.

Verdict on this part:

Unproven, not disproven. Till somebody publishes the question, deal with it as advertising.

The Backside Line: Which One Matches Your State of affairs

There isn’t a single finest ecommerce platform in Latin America. The reply will depend on which nation you promote in and whether or not you propose to depart it.

• Promoting in a single LatAm nation on a good funds, or nonetheless validating: Tiendanube. A forever-free plan, local-currency billing and a local gateway haven’t any Shopify equal.
• Promoting in Argentina, Colombia or Chile: Tiendanube, on construction slightly than worth. Shopify Funds doesn’t exist there, so each Shopify sale carries the third-party surcharge on prime of the gateway’s fee.
• Promoting in Mexico: genuinely shut. Shopify Funds has been reside since March 2025, eradicating the surcharge and narrowing the hole to a price distinction. Resolve on ecosystem wants, tolerance for USD billing, and verify the present Tiendanube MX costs your self.
• Brazil, with Pix carrying the gross sales combine: Nuvemshop. A flat 0.99% towards 3% to 4% plus tax on playing cards is the biggest single value lever right here. Don’t assume dominance although: trackers detect extra Shopify websites in Brazil.
• Crossing borders, including wholesale, or opening a bodily location: Shopify. Markets, native B2B on each paid plan since April 2026, POS Professional and roughly 18,000 apps are what a one-store-per-country structure can’t reply.
• Needing one thing area of interest, whether or not subscriptions, ERP, superior B2B or heavy customisation: Shopify. That’s precisely the place a 700-app catalogue runs out.

Earlier than you signal

Run the four-layer math at your individual common order worth and ask every vendor for its payment schedule in writing. Know the migration asymmetry too: Tiendanube publishes an official Import Shopify app, whereas the reverse is a guide CSV export plus a theme rebuild. Some retailers run each.

Shopify vs Tiendanube: Incessantly Requested Questions

Does Tiendanube actually cost zero fee?

Tiendanube takes no lower of the sale itself, which is a real distinction from Shopify’s surcharge mannequin. Pago Nube’s personal processing and launch fee nonetheless applies: roughly 2.99% to three.99% plus VAT relying on plan and withdrawal velocity, plus $3 MXN per transaction in Mexico. Zero fee describes the platform’s lower, not the price of accepting a card.

Is Shopify Funds out there in Latin America?

Sure in Mexico, reside since March 3, 2025, with payouts in MXN. No in Argentina, Colombia and Chile, the place retailers should use third-party gateways and pay Shopify’s further surcharge of two% on Fundamental all the way down to 0.2% on Plus. Brazil was not confirmed both method in our sources, so verify Shopify’s supported-countries web page.

Which is cheaper for a small retailer in Argentina, Shopify or Tiendanube?

Structurally, Tiendanube. As a result of Shopify Funds doesn’t exist in Argentina, an Argentine Shopify service provider pays Mercado Pago’s roughly 3% to five% plus VAT and Shopify’s 2% Fundamental surcharge on the identical sale, on prime of a USD subscription that strikes with the alternate price each month.

What number of apps and themes does every platform even have?

Shopify has roughly 17,600 to 18,400 apps in 2026 and about 268 to 287 official Theme Retailer themes, not the older 7,000 to 16,000 app figures or the marketed 1,000+ themes. Tiendanube lists 700+ apps by itself retailer web page, although third-party estimates say 130 to 200, plus 65+ templates on paid plans.

Does Nuvemshop dominate Brazil?

Not based on the unbiased trackers discovered right here. On a Nuvemshop vs Shopify head rely, BuiltWith detects extra Shopify websites in Brazil (97,826, a 12.89% share) than Nuvemshop websites (63,983, 8.43%), whereas ShopRank counts 64,813 verified Nuvemshop shops there. Deal with dominance framing as positioning slightly than measurement, and observe that trackers disagree on absolute totals.

Can I swap from Shopify to Tiendanube later?

Each instructions work, however they aren’t symmetric. Tiendanube publishes an official Import Shopify app that strikes merchandise, variants, collections and prospects routinely. Going the opposite method means a guide CSV export and import. Themes will not be moveable in both route, so that you rebuild the storefront design no matter which method you progress.