Key highlights:
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The WP Engine Commerce Join plugin makes it attainable to make use of your WordPress website on the BigCommerce platform.
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With Commerce Join, you may preserve your present WordPress theme whereas benefitting from the scalability and safety of the Bigcommerce platform.
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Commerce Join meets all three of Google’s Core Net Vitals and offers PCI Compliance, eradicating the safety burden out of your plate.
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Commerce Join is technically a replatforming, however requires much less time and sources than a conventional replatforming, and has no influence on search engine optimization or your present URLs.
Commerce Join: The WordPress You Know, the BigCommerce You Belief
Making an attempt to run an ecommerce enterprise on the improper platform is lots like operating a brick-and-mortar in a deteriorating construction. You’ll be able to gown it up all you need, however on the finish of the day, if the inspiration isn’t there you’ll by no means be capable to ship the expertise clients need and deserve. (And it’s prone to come crashing down ultimately.)
That is why so many retailers select WordPress. Actually, 41.2% of all web sites run on WordPress. For good motive: It’s handy, free to start out, extremely customizable, and simple to launch. It’s additionally arguably one of many finest CMS platforms for companies desirous to submit content material, which is more and more essential for visibility within the AI period, and traditionally a should for visibility the place search engine optimization is worried. However, it’s not an ecommerce platform by default.
Whereas WordPress permits many manufacturers to get their begin, just like the 4+ million operating on WooCommerce, the platform presents sure hurdles: safety loopholes, efficiency struggles, and basic scalability points.
Ought to the above forestall ecommerce companies from utilizing WordPress? At BigCommerce, we expect not.
That is why we partnered with WP Engine to create Commerce Join, a brand new answer which permits retailers to deliver collectively one of the best of WordPress with BigCommerce’s scalable, safe platform.
The challenges of staying on WordPress
WordPress is a strong platform, particularly the place content material is worried. As customizable as it’s, it’s this similar customizability and freedom that makes mid-market progress tough for a lot of manufacturers, for just a few causes specifically.
Safety
PCI compliance is a should for ecommerce manufacturers, and once you’re working on WordPress it’s as much as you to take care of it. As your fee volumes enhance, so will your necessities for PCI compliance.
On high of PCI compliance, the open-source nature and general reputation of WordPress have made it a goal for cyberattacks. WordFence, one of many greatest WordPress safety suppliers on this planet, stopped roughly 6.3 million brute pressure assaults per hour in This autumn 2025 alone.
There’s no magical plugin panacea, however shifting the ecommerce portion of your model from WordPress could make a giant distinction in your safety burden.
Efficiency
Google’s Core Net Vitals (CWV) are the gold commonplace for measuring website efficiency, and largely dictate how your website performs in search. But, solely 50% of WordPress websites cross CWV.
The issue isn’t WordPress itself, however how straightforward it’s to get swamped with plugins and place pointless efficiency bottlenecks. There’s additionally the server or internet hosting facet of issues to think about, as WordPress websites must stay someplace. The suitable or improper host could make a world of distinction the place efficiency is worried.
Scalability
A heavy reliance on plugins can lead to compatibility points, whereas rising visitors volumes require in depth database optimization. The bigger your corporation, the extra pertinent it’s that you simply keep on high of updates, which eats extra time and sources on high of all of it.
There’s additionally the aforementioned position of your host to think about when scaling. Some hosts are able to scaling to the moon and again, however this usually comes with a ballooning value.
The WP Engine and BigCommerce partnership
WP Engine, based in 2010, is a WordPress and WooCommerce-focused managed internet hosting and growth firm. Serving as the inspiration for greater than 5 million web sites across the globe, WP Engine is aware of each WooCommerce and WordPress inside and outside.
With clients like Nice American Cookies, Metcash, and Mitie (one of many UK’s largest services administration corporations), WP Engine isn’t any stranger to commerce at scale. However, in addition they perceive the distinctive challenges that include mid-market manufacturers caught at a high-growth deadlock. One thing that isn’t unparalleled with manufacturers operating on WooCommerce.
“Rising ecommerce manufacturers should not have to decide on between the WordPress expertise they’ve invested in and the commerce capabilities they should scale. Our partnership with BigCommerce offers manufacturers the pliability to scale confidently, adapt as their enterprise evolves, and construct for what’s subsequent.”
— Heather Brunner, Chairwoman and CEO at WP Engine
Partnering with Commerce, WP Engine launched Commerce Join, a plugin that allows retailers to capitalize on the highly effective compliance and security measures of the BigCommerce platform whereas retaining the identical WordPress expertise they’re comfy with.
With this plugin, you may proceed utilizing your WordPress theme and content material administration, whereas altering the backend commerce expertise to 1 that’s constructed for scale, PCI-compliant, and extremely customizable with greater than 1,200 apps and integrations.
How Commerce Join works
Commerce Join is technically a replatforming on the backend. However, this doesn’t imply it comes with the identical, arduous journey. By sustaining your WordPress website and present URLs, the method is easier than a full replatforming.
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Set up the Commerce Join plugin.
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Begin your 15-day free trial of BigCommerce.
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Transfer your catalog, orders, and buyer information into BigCommerce in just a few clicks.
That’s it. Your WordPress website stays the identical. Your checkout strikes to BigCommerce. Scalability is yours.
The advantages of Commerce Join
You’re seemingly already accustomed to the advantages of WordPress, together with in depth customizability, nice search engine optimization potential, and help for eye-catching themes.
However, what about the advantages of integrating that have with BigCommerce through Commerce Join?
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The WordPress . Your website, theme, content material administration — none of it modifications. Your advertising and marketing group doesn’t must discover ways to function a brand new CMS, your clients don’t must familiarize themselves with a brand new website, and all of the exhausting work you’ve put into your present design stays.
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Your search engine optimization efforts stay intact. Not like a replatforming effort, none of your URLs change. Which means no lack of backlinks, no hit to natural visitors, solely a safer checkout expertise.
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Scalability simplified. With BigCommerce, you may rely much less on plugins, cease worrying about discovering a bunch that may scale with your corporation, and give attention to delivering one of the best buyer expertise attainable. Regardless of the push at checkout, BigCommerce can sustain.
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Safety with out the burden. BigCommerce takes care of PCI compliance on the backend, liberating up your group to focus efforts elsewhere. (To not point out, lowering the chance of pricey safety breaches.)
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The identical information, one unified dashboard. Neglect hopping between one dashboard and one other. With Commerce Join, your order historical past and catalog sync on one unified BigCommerce dashboard.
Usually, a replatforming requires in depth developer rebuilds. Commerce Join retains issues so simple as attainable, with out requiring the form of rebuild you’d anticipate when altering your ecommerce platform.
The ultimate phrase: Go massive with Commerce Join
WordPress helped you are taking your first steps. With Commerce Join, your journey with the platform and belief doesn’t have to finish.
BigCommerce has helped manufacturers like Diono, GourmetFuel, and Ship It Home equipment migrate from WooCommerce and discover scalability that’s matched solely by our platform’s stability. With world clients like BMW, Crest, and Nikon, BigCommerce isn’t any stranger to the challenges that include scaling globally, both.
With WP Engine Commerce Join, you may profit from the safe, scalable BigCommerce platform with out shedding the momentum you’ve labored so exhausting to construct. And better of all, you may strive it with a 15-day trial of BigCommerce.
Discover how straightforward it’s to go massive with Commerce Join.
