Klaviyo is undoubtedly an business big. Its premium knowledge monitoring, predictive analytics, and segmentation capabilities make it a wonderful selection for enormous manufacturers with devoted knowledge science sources.
And but, some smaller ecommerce manufacturers nonetheless swap. The query isn’t whether or not Klaviyo is flawed, however whether or not it’s the correct match. A platform constructed for enterprise knowledge groups will be the incorrect match for a lean five-person advertising workforce.
With 62% of ecommerce manufacturers negatively impacted by lowered shopper spending in 2026, firms are paying nearer consideration to their budgets. Consequently, they might minimize subscriptions that aren’t getting used to their full potential.
We’ve requested companies to share actual insights into why they made a swap and the way it affected them. Carry on studying when you’re keen on listening to what they needed to say.
How we gathered these service provider insights
To grasp why manufacturers go away, we went to the individuals who did: ecommerce retailer house owners who migrated from Klaviyo to Omnisend.
A lot of the companies we talked to run fast-growing Shopify or WooCommerce shops with small advertising groups. These are the individuals who really feel platform prices and complexity essentially the most.
Three themes got here up repeatedly: pricing tied to checklist measurement, function complexity that outpaced the workforce, and assist that couldn’t sustain.
The monetary pressure of active-profile pricing fashions
In February 2025, Klaviyo began charging customers based mostly on each contactable “lively profile” of their database, no matter whether or not these contacts have been emailed, engaged, or lengthy dormant. This meant manufacturers paid for checklist measurement reasonably than the worth they obtained from it.
To keep away from overpaying, firms must spend hours pruning contacts and deleting the very checklist they labored to construct.
Consequently, pricing was typically the deciding issue that prompted ecommerce companies to search for Klaviyo options:
“The first issue was pricing, and we weren’t utilizing most of the options there. We would have liked an easier, much less cluttered software.“
— Viktorija Dvariškytė, Digital Advertising Supervisor, CoinGate Reward Playing cards
For businesses, the elevated price was unimaginable to justify to their shoppers, which prompted the swap:
“Earlier than, they paid $600–1000 to Klaviyo for like two automations — welcome and a contented birthday circulate. It turned laborious to justify such costs.“
— Alvaro Diaz-Rato, Founder, STRAT company
As soon as they migrated to Omnisend, the mannequin not penalized checklist progress, and types had extra price range left over.
“What we have been paying only for the e-mail answer over at Klaviyo is sort of the identical as what we’re paying for Omnisend with SMS.“
— Dan Judd, Head of Digital, Vape Superstore
“We moved from Klaviyo as a result of the tier they have been pushing us to was double. And even with double the emails we’re sending in Omnisend, we’re not paying half of that invoice.”
— Veronica Denims, Founder, TopFlyte Company
Heavy-duty options versus every day execution pace
It’s true that Klaviyo’s machine-learning-powered predictive analytics and segmentation are highly effective. However they’re constructed for groups with the sources to function them.
Smaller advertising groups typically don’t use these options absolutely, but they find yourself paying an enterprise worth. Even worse, the complexity can decelerate the day-to-day work of truly delivery campaigns.
The companies we talked to level out that faster implementation and readability motivated them to make the swap:
“Omnisend has a transparent knowledge pipeline and a clear UI, which makes it straightforward to examine what’s taking place at a look. It’s logical to function, and it doesn’t power you into limitless micro-decisions simply to construct workflows that work.”
— Pleasure S., Progress Supervisor, FLEXTAIL.
One other one famous that Omnisend provided all of them the core options wanted to launch profitable campaigns with out hold-ups and complexity:
“It permits us to rapidly arrange campaigns and automations, section our viewers, and optimize efficiency with out an excessive amount of complexity.”
— Viktorija Dvariškytė, Digital Advertising Supervisor, CoinGate Reward Playing cards
“I did two weeks of campaigns in Klaviyo, and I actually don’t understand how anyone does it except they’re skilled electronic mail creators or an company.”
— Veronica Denims, Founder, TopFlyte Company
When sluggish buyer assist impacts real-time income
A damaged automation or a drop in deliverability throughout a peak gross sales interval like Black Friday and Cyber Monday can harm income, particularly with tiered assist. But many companies nonetheless overlook the significance of buyer assist and concentrate on options as a substitute.
Klaviyo limits free plan customers to solely 60 days of electronic mail assist, whereas paid plans supply various response instances from 1 hour to 48 hours. The companies we spoke to pointed to inconsistent human assist as a turning level, particularly when points wanted fast consideration.
“The assist we’re receiving far outweighed what we’d acquired from Klaviyo within the three years we’d been utilizing them.“
— Dan Judd, Head of Digital, Vape Superstore
“What shocked us essentially the most was how dependable, completely dependable Omnisend is. We didn’t miss a beat as soon as we joined. The workforce had assist all through — taking away that we’ve to attend 24 hours generally for a response. We’re now taking a look at prompt, real-time responses and help.”
— Jocelyn A., COO at Ecom2Win
What’s extra, they emphasised that getting steerage from Account Specialists actually helped them with their workflows:
“The associated fee and lack of assist have been the largest points. Generally you simply need to bounce concepts round or get assist constructing flows. I discovered my devoted Account Knowledgeable, Mangirdas, from the Omnisend workforce, actually useful.“
— Jake Hughes, Co-founder, Vagari Baggage
The four-step self-audit: Is your advertising platform nonetheless a real match?
To grasp whether or not it’s actually time to make the swap, ask your self 4 questions:
- ROI: Is your electronic mail advertising producing a minimum of a 5x return in your month-to-month platform price?
- Pricing mannequin: Are you paying a premium for a big, unengaged contact checklist due to active-profile billing guidelines?
- Options: Do you want the difficult add-ons in your plan, or would core options do the job simply as properly?
- Execution: Is your workforce spending hours establishing fundamental flows or counting on an out of doors company to make easy modifications?
These will show you how to assess your present wants and challenges, and in case your present platform really meets them.
Transitioning with out friction: How you can migrate safely
The dread of deliverability drops, misplaced historic tags, or damaged flows mid-transition could make companies hesitate earlier than making a swap. Even when staying with their present supplier is costing them cash.
It’s comprehensible; companies want to make sure they comply with finest migration practices, and these will be difficult:
- Exporting knowledge: collect contact, engagement, and consent knowledge. It’s additionally helpful to avoid wasting workflow content material and electronic mail templates for later.
- Importing knowledge and establishing: import contacts and confirm your sender area (SPF/DKIM/DMARC). You must also verify your toll-free quantity for SMS.
- Rebuild core flows: recreate your flows, varieties, and marketing campaign templates. Don’t overlook segmentation and compliance settings.
- Warming up: be certain to heat up your electronic mail area by step by step rising your ship quantity and monitor deliverability.
Realizing how complicated and time-consuming the method is, Omnisend presents free migration providers to assist firms swap in 5 enterprise days. Most significantly, Omnisend’s workforce rebuilds the setup for them. That features workflows, segments, varieties, contacts, templates, and an automatic warm-up for ex-Klaviyo.
Those that migrated have been repeatedly shocked by how easy it was:
“The migration from Klaviyo was a breeze, since there was already an app for that.“
— Alvaro Diaz-Rato, Founder, STRAT company
Jocelyn A., COO at Ecom2Win company, shared a narrative about their shoppers’ issues that switching from Klaviyo to Omnisend throughout peak season would disrupt income on account of deliverability and automation downtime.
Ultimately, these fears didn’t materialize:
“Income efficiency was akin to the earlier yr, which validated that the migration had not negatively impacted efficiency. It’s an enormous win contemplating switching platforms in such a brief house of time earlier than Black Friday. Nevertheless it gave us peace of thoughts simply realizing that our method and the migration all labored out.”
Selecting a path that aligns along with your progress
As your small business matures, the choice to alter your electronic mail advertising platform is a pure subsequent step. As you begin to prioritize price effectivity and pace of execution, it’s possible you’ll need to audit your present stack to make sure it nonetheless delivers what you want.
In case your self-audit signifies it’s time to modify, discover a platform that balances energy and ease. For an in-depth comparability of pricing, options, and ease of migration among the many main suppliers, try our detailed information to the most effective Klaviyo options.
