GIFs are versatile instruments in e mail advertising, serving to manufacturers showcase merchandise, promote occasions, and categorical their distinctive model voice in a dynamic approach. A well-designed GIF is an eye catching focus that encourages recipients to work together along with your e mail.
We’re excited to share with you among the finest GIFs that convey concepts extra successfully than static photos.
Key takeaways
- Strategic storytelling: GIFs are highly effective instruments for including visible enchantment and model character to emails. Use them to successfully spotlight product options, exhibit how your product works, or generate pleasure round particular presents.
- Finest practices for efficiency: To make sure a constructive subscriber expertise, restrict your GIFs to not more than three frames per second and compress them earlier than including them to your e mail. We suggest utilizing just one GIF per e mail to maintain the message light-weight. For finest efficiency, the optimum GIF measurement ought to be between 500 KB and 1 MB, which ensures clean loading even for recipients with slower connections.
Examples of animated GIFs in emails
Every GIF within the following e mail campaigns serves a goal — from demonstrating merchandise and highlighting options to delivering playful occasion invites or telling a narrative with animated textual content that may have been ignored had the e-mail contained solely a easy textual content block.
1. Adidas
Adidas used e mail animations to indicate off their footwear’ colorways. This appears neat, easy, and superior and exhibits that GIFs can prevent a lot of treasured house in promo emails.
(Supply: E-mail from Adidas)
2. Stripo
Animated GIFs in emails do extra than simply entertain recipients and catch their consideration. For instance, Stripo used a GIF to exhibit how the Good Components function quickens e mail improvement.
(Supply: E-mail from Stripo)
3. Ghirardelli
All product photos essential to your marketing campaign could be consolidated right into a single GIF, eliminating the necessity to create a number of massive, shiny banners. This method retains emails concise whereas showcasing quite a lot of visuals, equivalent to these do-it-yourself reward concepts from Ghirardelli.
(Supply: E-mail from Ghirardelli)
4. Chubbies
Chubbies at all times finds a option to stand out, even when demonstrating the way to flip their new jackets inside out. A plain textual content description of reversible fleece jackets may by no means be as partaking as this stop-motion-style GIF, which immediately explains the jacket design to Chubbies’s recipients.
(Supply: E-mail from Chubbies)
5. Perpetually 21
This GIF completely captures the joys of Black Friday. By imitating a digital scratch card, the GIF reveals the model’s reductions and encourages the e-mail recipients to click on by to view the complete provide.
(Supply: E-mail from Perpetually 21)
6. CB2
The furnishings and residential décor model CB2 discovered a enjoyable option to promote its companies. It used an animated GIF in its e mail to focus on its provide of free transport. The GIF is well-suited for e mail, and the humorous canine certainly made readers smile as they opened it.
(Supply: E-mail from CB2)
7. Quartz
Do you want studying? Quartz ensured you can see its ebook’s content material as quickly as you open their e mail! Take a fast have a look at the ebook’s structure and art work.
Necessary: If the animation had been a bit slower, the GIF would have been much more efficient, as it will have let recipients admire the design and typography decisions.
(Supply: E-mail from Quartz)
8. Monica Vinader
Whereas movies are confirmed to extend conversion price, they typically take extra time and assets to supply than static photos. Monica Vinader discovered a easy various: a two-frame GIF that exhibits each its bracelet alone and the way the bracelet appears on a mannequin’s hand.
(Supply: E-mail from Monica Vinader)
9. Alit
Alit demonstrated a intelligent option to introduce their new wine: together with a GIF that includes animated textual content of their emails. With out this GIF, the product description would have been boring, and Alit’s subscribers might need missed the model’s distinctive message.
It is a nice reminder that animated textual content works completely for brief intros or easy manuals.
(Supply: E-mail from Alit)
10. Loft
Loft adopted a playful method to e mail advertising by hiding its low cost inside a promotional e mail. Because the GIF performs, a curtain step by step opens to disclose the low cost share however stops simply earlier than the quantity seems, prompting viewers to click on by to seek out out extra.
(Supply: Pinterest)
11. Stripo
Our Halloween emails created in Stripo had been designed to spark curiosity and pleasure. The template includes a strikingly spooky GIF, darkish photos of human figures, and hyperlinks to the occasion web page and site. The mix of purple and black evokes the best way the world appears at nightfall, whereas a textured, distorted font is used for the textual content within the GIF, giving it a haunting, eerie really feel.
(Supply: Stripo template)
12. Lyft
Lyft showcased its electrical scooter by way of a GIF that captures its dynamic driving and maneuvering options. The GIF’s goal isn’t simply to indicate off how effectively the scooter handles motion — it’s meant to truly information recipients in understanding the protection measures Lyft desires them to observe.
(Supply: E-mail from Lyft)
13. Everlane
Everlane used a daring, minimalistic GIF to focus on its sustainability efforts. Massive phrases seem step by step to share a single reality: “A million new plastic bottles will likely be made by the point you end studying this e mail.” This makes the dimensions of plastic bottle use instantly clear. If this had simply been a static textual content block, the message wouldn’t be almost as highly effective.
(Supply: E-mail from Everlane)
14. Charity Water
Charity Water used a GIF as a video thumbnail on this e mail, making certain recipients would discover it and click on by to view its how-to video.
(Supply: E-mail from Charity Water)
Necessary: Stripo allows you to add any customized thumbnail photos to your movies. Please consult with the weblog submit given under for a handbook.
15. Chubbies
The clothes model used this animated e mail to attract prospects’ consideration to their enormous gross sales. This cute GIF exhibits cash pouring from a contented, smiling cloud — a playful nod to financial savings for buyers (or perhaps simply cash pouring into Chubbies’ pockets) as costs drop.
(Supply: E-mail from Chubbies)
Necessities and suggestions for GIFs in emails
Listed below are a number of technical necessities and finest practices to remember to make sure that your GIFs work in emails.
Dimension
The optimum file measurement for GIF in emails ranges from 500 KB to 1 MB. Bigger GIFs can take longer to load, so it’s really helpful to compress your file earlier than including it to your e mail.
Pace
Don’t make your animated GIFs too quick — they need to play at three frames per second at most. Quickly flashing patterns can set off seizures in individuals with photosensitive epilepsy or undiagnosed circumstances.
Necessary: It’s not essential to animate a complete banner. You may deliver just some components to life, and the GIF will nonetheless look lovely.
(Supply: E-mail from Harry’s)
Variety of GIFs
Don’t use multiple animated GIF in your emails:
- keep away from inflicting discomfort for photosensitive recipients;
- preserve the e-mail light-weight and fast-loading;
- some variations of Outlook don’t totally assist GIFs. If an e mail comprises greater than three GIFs, Outlook might not animate every GIF mechanically and as a substitute present solely the primary body with a play button.
GIFs work finest once they spotlight a single thought or major function. In case your aim is to drive gross sales, use GIFs to showcase the product’s key benefit. Constructing model consciousness or loyalty? Leverage GIFs to exhibit your model’s character and values. Animated textual content, movement graphics, or sequences highlighting your product’s origins or moral practices can convey what makes your model distinctive and memorable.
Alt textual content
Some recipients intentionally disable the show of photos and GIFs of their emails, and a few might have sluggish web. Because of this, they received’t see the GIF itself however simply its alt textual content — if obtainable. This textual content ought to precisely and concisely describe the picture’s content material.
Including alt textual content can also be essential for e mail accessibility. Most e mail builders or e mail advertising software program help you simply embody alt textual content in your GIF.
The primary body is the important thing one
As a result of sure e mail purchasers don’t totally assist GIFs and show solely the primary body as a static picture, it’s essential to make sure that this primary body conveys the principle thought of your e mail marketing campaign.
E-mail purchasers which have assist for GIFs
Most trendy e mail purchasers assist GIF photos. There are a number of exceptions, nonetheless: Microsoft Outlook 2007-2016 and Home windows Cellphone 7 don’t show animations and as a substitute present solely the primary body of the GIF. Maintain this in thoughts when designing your GIFs.
Right here’s the record of e mail purchasers that assist animated GIFs:
Desktop purchasers
- Lotus Notes (6, 7, 8);
- Outlook 2000-2003;
- Outlook for Mac;
- Apple Mail;
- Home windows 10 Mall;
- Outlook 365.
Webmail purchasers
- Gmail;
- G Suite;
- Yahoo Mail;
- AOL;
- Outlook.com.
Cell purchasers
- iOS Mail;
- Android (native);
- Android (Gmail);
- Blackberry.
Wrapping up
Animated sequences present your emails a way of scale, texture, or design that plain photos can’t convey. Right here’s what they will do:
- spotlight your product from each perspective or show its options and flexibility;
- exhibit how your product works or how its new options can be utilized;
- showcase your model values, character, or sustainability efforts in a visually interesting approach;
- tease reductions, gross sales, or particular presents in a playful, interactive method;
- add character and enjoyable to your emails, making them memorable and fascinating.
We hope our compilation of animated GIFs and suggestions on the way to use them in emails will enable you to attain new milestones. Get artistic and go away a long-lasting impression along with your e mail advertising campaigns!
Design eye-catching emails with GIFs in Stripo
