Episode abstract
Erica Johnson, director of world platforms at Publicis Collective, joins Amanda to interrupt down the most important tendencies shaping cellular promoting. They talk about what manufacturers realized on the Publicis Cellular Summit, why measurement issues greater than ever, how AI is altering advert operations, and what entrepreneurs ought to prioritize heading into 2026.
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Episode Notes
Cellular development doesn’t finish with the set up. The manufacturers seeing the strongest outcomes are measuring your complete buyer journey, creating seamless web-to-app experiences, and constructing campaigns that ship long-term worth.
On this episode, Amanda sits down with Erica Johnson, director of world platforms at Publicis Collective, to debate the most important themes from the Publicis Cellular Summit. They discover why entrepreneurs want to maneuver past set up metrics, the right way to method large-scale cellular measurement accomplice (MMP) migrations, and the place AI is making the most important affect on marketing campaign operations at present.
Whether or not you’re liable for cellular development, measurement, or media technique, you’ll stroll away with sensible frameworks for bettering marketing campaign efficiency and making ready for what’s subsequent in cellular promoting.
What You’ll Study
- Tips on how to measure long-term worth past installs
- Why the web-to-app journey deserves extra consideration
- Tips on how to use a crawl, stroll, run framework for big cellular initiatives
- Tips on how to plan a profitable cellular measurement accomplice (MMP) migration
- Why AI works finest while you train it your requirements
- Tips on how to develop from tactical execution into management
Concerning the Visitor
Erica Johnson is director of world platforms at Publicis Collective, the place she helps world manufacturers execute and measure complicated cellular promoting applications. She has deep expertise throughout cellular measurement companions (MMPs), social, search, programmatic, linked TV (CTV), and advert operations.
On this episode, Erica shares sensible classes from main large-scale platform migrations, constructing measurement methods that reach past installs, and serving to manufacturers create higher cross-device experiences. She additionally explains how AI is altering advert operations and why entrepreneurs who perceive measurement could have a long-lasting benefit as automation turns into extra widespread.
When you’re liable for cellular development, media technique, or measurement, this dialog gives sensible recommendation for constructing more practical campaigns in an more and more complicated ecosystem.
