Anthropic’s Tremendous Bowl spot by Mom was a entrance runner for a Grand Prix forward of Cannes, and on the final evening of the pageant it delivered, taking the highest prize within the Movie class.
WPP’s Ogilvy was named NETWORK OF THE YEAR, spearheaded by a triple Grand Prix haul in Direct (Uva App, Puerto Rico), Leisure (David, New York) and Inventive Knowledge (Circus Gray, Peru). One other WPP company, VML, got here second, and Omnicom’s TBWA was third.
INDEPENDENT NETWORK OF THE YEAR went to Canada’s Rethink, because of all issues Heinz, with Mom second and Wieden + Kennedy third. Rethink additionally gained IINDEPENDENT AGENCY OF THE YEAR, forward of Isle of Any and Mom London.
AGENCY OF THE YEAR went to LePub Italy, pushed by its robust partnership with Heineken, with VML second and Rethink third. The US dominated IN-HOUSE AGENCY OF THE YEAR, which was topped by Apple, adopted by Google and L’Oreal. The PALME D’OR manufacturing firm award went to MJZ (Coinbase, On, Gucci), whereas Heineken was CREATIVE BRAND OF THE YEAR, forward of KitKat and Ikea.
Within the Lions classes aimed toward spotlighting extra cause-related work, there was a notable absence of worldwide manufacturers successful the highest awards. Objective has quietly slipped down the agenda with companies too – solely one of many 4 Grand Prix was created by a holding firm community.
FILM GRAND PRIX Anthropic “A time and a spot” by Mom London. Jury president Pelle Sjoenell, Worldwide CCO of NLS Corp (ex Droga5 Worldwide CCO) admired the “Wit, nerve and craft in each body. The danger was profound, the execution immaculate… it reshuffled the perceptions.”
TITANIUM GRAND PRIX “Haven” by Leo Australia for Suncorp Insurance coverage. A marketing campaign that turned insurance coverage right into a public service initiative, serving to Australians put together their houses for excessive climate.
GLASS LION FOR CHANGE “Nigrum Corpus” for Idomed & Instituto Yduqs by Artplan, Brazil. A medical textbook treats racism as a illness, endorsed by the World Well being Organisation
SUSTAINABLE DEVELOPMENT GOALS GRAND PRIX Too Good’s “Paid sick go away for cows” by the Partnership Company, Nairobi. Kenya’s first Grand Prix winner crosses the boundaries between labour rights and agriculture, creating a brand new approach to consider work and worth within the meals methods.
GRAND PRIX FOR GOOD “600K Community” for Comando Con Venezuela by Rainbow Lobster, Mexico. Verifying voters forward of the 2024 Venezuelan elections.
