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Home»B2B Marketing»How Consultants Use AI to Enhance Their Pondering
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How Consultants Use AI to Enhance Their Pondering

By May 26, 2026005 Mins Read
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Would you like AI to make you dumber or smarter?

A rising physique of analysis means that individuals who offload their cognitive and artistic duties to AI instruments are paying an expensive worth. Like several muscle in your physique, for those who don’t actively use your thoughts it’s going to atrophy.

In a 2025 examine, researchers on the MIT Media Lab requested individuals to put on EEG headsets to watch mind exercise. They had been requested to write down essays with and with out ChatGPT. AI customers confirmed considerably decrease mind exercise—significantly in areas linked to reminiscence and reasoning—in comparison with those that wrote manually. A whopping 83% of AI customers couldn’t recall a single quote from their very own essays shortly after “writing” them. Whereas this was a small examine that has not but been peer reviewed, it largely helps what different research have discovered.

A 2024 Swiss examine printed within the journal Societies, for example, discovered “a big damaging correlation between the frequent use of AI instruments and significant pondering.”

If you end up busy, it’s straightforward to go away the pondering to the LLMs. And that’s the start of an experience demise spiral. While you outsource your pondering to AI, you might be solely recycling different folks’s concepts.

This reliance on LLMs has a price on society, too.

We are able to simply go searching us and see how generative AI has taken over a lot information, sports activities and social curiosity reporting. These items could also be technically excellent—neatly laying out the details in clear, grammatical English—however they lack the perception and soul {that a} true skilled can deliver to a problem. And it could possibly result in some fairly dangerous outcomes, too.

Does all this imply specialists ought to keep away from AI? By no means. In reality, for those who use it proper it could possibly make your experience even sharper.

The job of an skilled is just not merely to put out the details. The skilled’s job is to place them in context, to interpret them and to resolve the issues they expose.

This type of pondering is difficult. For those who don’t suppose deeply about an issue, it’s doable to misread the details and complicate the answer.

That is the place AI may be actually precious—however solely after you’ve finished the onerous pondering. Feed your favourite chatbot like ChatGPT, Claude or Gemini all of your notes, analysis, pondering, conclusions, suggestions, article draft—no matter you might be engaged on and the inputs that went into it.* Then begin asking some robust questions.

Listed below are 5 particular methods you need to use AI to strengthen your experience:

  1. Keep away from embarrassing errors. Ask your chatbot to examine your doc for spelling and grammar. Ask it to examine that you’ve got accurately cited figures or calculated percentages. Ask it to examine that your inside logic is sound. Truly inform it to not hallucinate.
  2. Problem your assumptions. Ask it to look at your underlying assumptions and discover each cause they’re flawed or misguided. It’s possible you’ll not agree with the whole lot the AI identifies, however this train may be invaluable in uncovering gaps and areas you hadn’t thought of.
  3. Problem your argument. Ask it to make the strongest doable case in opposition to your argument or suggestions. Use the output to strengthen your reasoning. You may even use AI that can assist you determine how.
  4. Uncover different options. Ask the chatbot the three finest options to the issue at hand and to elucidate its reasoning. Typically, this method uncovers not less than an concept or two you hadn’t thought-about earlier than.
  5. Predict what might go flawed. Patrons depend on specialists not solely to repair issues however to scale back danger. Ask the chatbot to imagine the proposed resolution was in the end an entire failure and to do a autopsy on what may need gone flawed. Right here you flip AI’s proclivity to hallucinate into a superb asset.

If you’re nonetheless making an attempt to wrap your head round AI and the way it will rework your work, be part of the membership. Relying on whom you ask, the know-how is both evolving quicker than they imagined or extra slowly than anticipated. However one factor is for certain: AI is right here to remain. And also you don’t have to leap into vibe coding or agentic AI (however extra energy to you for those who do) to begin having fun with the ability of those trendy instruments. You should utilize them right now to enhance the standard of your work. So what are you ready for?

Simply don’t allow them to do the pondering for you.

*If you’re working with delicate or confidential shopper data, make sure you might be working with a closed enterprise model of the chatbot that received’t use your knowledge to coach the LLM.

Elizabeth Harr
Elizabeth is an completed entrepreneur and skilled govt with a background in strategic planning, branding and development for skilled providers. Earlier than Hinge, Elizabeth co-founded and ran a profitable tech agency, which provides her important insights into our skilled providers shoppers’ challenges.



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