Microsoft chief shopper advertising and marketing officer Yusuf Mehdi, whose tenure with the corporate reaches again to the period of desktops and dialup, will go away the corporate in June 2027. Mehdi introduced his departure in a submit on LinkedIn.
“After 35 extraordinary years at Microsoft,” he wrote, “I’ve determined the time is correct to start planning for my subsequent journey.” (Mehdi couldn’t instantly be reached for remark.)
Mehdi has held his present place since 2023 and oversees advertising and marketing for Microsoft’s marquee services together with Home windows and Microsoft 365. His remit additionally contains Floor laptops and tablets, the Edge browser, and Bing search engine. Most just lately, Mehdi superintended the rollout of AI assistant Copilot.
As of press time, Microsoft had not named a successor to Mehdi, whose submit—stating he’d “thought of this determination”—means that his departure is voluntary. Microsoft didn’t reply to ADWEEK’s request for remark.
Mehdi is the newest of a number of notable éminences grises to make extremely seen departures from Microsoft.
In March, the corporate introduced that Rajesh Jha, a 35-year Microsoft alum who runs the Expertise + Units group, will likely be retiring this yr. Final month, Developer division head Julia Liuson, having spent 34 years with Microsoft, introduced that she plans to retire in June.
Home windows studying and improvement director Jeff Bogdan, who’d labored 33 years for Microsoft, received his strolling papers in 2024. And in 2023, CMO Chris Capossela rode into the sundown after a 32-year run at Microsoft.
As huge because the web
In an interview with ADWEEK, Capossela likened AI to the change introduced on by the web itself. “I’ve seen that film earlier than,” he mentioned. “I perceive how disruptive it’s going to be.”
However AI has confirmed much more disruptive than Capossela hinted at.
The aggressive integration of AI into Home windows 11 has prompted some customers to name it “bloatware.” Final month, OpenAI and Microsoft put an finish to their unique partnership, releasing OpenAI to accomplice with cloud-computing providers that compete with Microsoft’s Azure.
However its digital assistant Copilot has been a specific problem.
Of the 450 million shoppers who subscribe to the Microsoft 365 suite, fewer than 4.5% are keen to pay for Copilot. OpenAI’s ChatGPT instructions a 60.6% market share amongst generative AI chatbots, in accordance with website positioning agency FirstPageSage. Copilot’s share is in third place, at 12.5%.
