For B2C enterprise manufacturers, e mail is commonly the simplest channel for buyer engagement. At an enterprise stage, the problem is making certain {that a} personalised, real-time message reaches the client at precisely the suitable second of their journey. When your e mail instrument is an element of a bigger, fragmented stack, reaching that stage of context turns into almost not possible. The info is gradual, and the programs typically really feel disconnected.
Nonetheless, entrepreneurs view their engagement methods as a dynamic and interconnected journey throughout quite a lot of touchpoints, together with e mail, push notifications, web sites, and offline interactions. This perception acted as a North Star as we got down to get rid of information fragmentation and construct a unified customer-centric structure. At present, I’m proud to share that our imaginative and prescient for a unified, customer-centric different has been validated by the individuals who matter most – our prospects.
MoEngage, the Solely Vendor Named A Buyer’s Selection
Lately, Gartner launched the 2026 Peer Insights “Voice of the Buyer” for E mail Advertising. MoEngage was the one vendor named a Buyer’s Selection, a recognition based mostly on verified evaluations from folks utilizing the platform of their day-to-day work.
- Product consistency: Our customers rated our product capabilities at 4.7/5.0. This implies that constructing a native-first platform, slightly than bolting programs collectively, helps entrepreneurs do their work with out the technical friction of a fragmented stack.
- Help as a human metric: We acquired a 4.8/5.0 for Help Expertise. Software program isn’t excellent, particularly at scale. When issues get advanced, our group stands with the client.
- Implementation actuality: Transferring to a brand new enterprise instrument is commonly demanding. Our customers gave us a 4.6/5.0 for Deployment Expertise, which tells me our give attention to decreasing complexity is making a distinction.
- The advice charge: 97% of our customers stated they’re prepared to suggest us. To me, that is a very powerful sign within the report. It means the platform is definitely fixing the issues it was meant to resolve.
This report displays suggestions from our international group of entrepreneurs and product homeowners, spanning high-velocity markets within the Asia Pacific to our rising partnerships in Europe and North America. Each piece of suggestions on this report is a constraint that can form what we construct subsequent.
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*Critiques have been edited to account for errors and readability.
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*Critiques have been edited to account for errors and readability.
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*Critiques have been edited to account for errors and readability.
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*Critiques have been edited to account for errors and readability.
Nonetheless Constructing, Nonetheless Studying
If you happen to’ve shared a ache level, requested a function, or pushed us for a greater resolution—thanks. You’re the architect of this success. Whereas we’re honored with this recognition, we understand there’s extra work to be achieved. That’s why we’re dedicated to listening to you and dealing collectively to construct the roadmap not only for our platform, however for the way forward for buyer engagement.
About Gartner Peer Insights™
Gartner Peer Insights™ “Voice of the Buyer” report consolidates verified buyer evaluations on its Peer Insights portal and categorizes distributors based mostly on Consumer Curiosity and Adoption, and General Expertise.
Gartner, Peer Insights™, and The Gartner Peer Insights Clients’ Selection badge are emblems of Gartner, Inc., and/or its associates, and are used herein with permission. All rights reserved. Gartner Peer Insights content material consists of the opinions of particular person finish customers based mostly on their very own experiences with the distributors listed on the platform, shouldn’t be construed as statements of reality, nor do they signify the views of Gartner or its associates. Gartner doesn’t endorse any vendor, product, or service depicted on this content material, nor makes any warranties, expressed or implied, with respect to this content material, about its accuracy or completeness, together with any warranties of merchantability or health for a selected function.
