What should you might construct and ship beautiful, on-brand emails in a fraction of the time it takes you now? Think about going from an idea to a dwell marketing campaign on the exact same day, with out sacrificing high quality or creativity. It feels like a advertising fantasy. However for Daniel Colaianni, CEO and co-founder of the AI advertising platform holito, it grew to become a actuality.
The holito staff was trapped in a typical however irritating cycle: Their e-mail creation course of was sluggish, and the outcomes had been painfully generic. They wanted a instrument that might sustain with their fast-paced surroundings whereas empowering them to create emails with actual persona.
On this case research, we discover how holito achieved 10 occasions sooner e-mail manufacturing with Stripo whereas strengthening model consistency throughout campaigns. You will note how a small advertising staff constructed a modular workflow, streamlined the approvals, and gained the flexibleness to create distinctive on-brand emails with out slowing down manufacturing.
Skilled
Meet the corporate
holito is an modern AI advertising platform devoted to serving to advertising professionals higher perceive their prospects. It allows them to tailor content material, advertising supplies, and general methods utilizing a really customer-centric method. holito works with a various vary of purchasers, from groups answerable for day-to-day viewers engagement to entrepreneurs shaping long-term communication methods. As a result of its purchasers depend on data-driven insights to attach with their audiences, holito’s personal advertising efforts play a key function in demonstrating its experience.
Electronic mail advertising is central to holito’s communication with its viewers. The corporate sends a big quantity of emails each month, together with platform notifications, basic updates, advertising blasts, and extremely tailor-made campaign-specific messages. The staff works on totally different e-mail designs and content material codecs each week. For holito, e-mail is not only a distribution channel. It’s a core touchpoint that displays how properly it understands its prospects and the way properly it applies its customer-centric philosophy in follow.
Problem: Achieve flexibility and model management in e-mail manufacturing
With e-mail advertising enjoying a key function in holito’s communication technique, it commonly sends campaigns to round 40,000 subscribers. The primary objective is to assist recipients clearly perceive holito’s worth and interact with the enterprise in a significant method. Each message must mirror a assured, artistic, and brand-aligned voice.
With a excessive quantity and number of emails going out each month, the manufacturing course of needed to be environment friendly. On the identical time, the staff needed each marketing campaign to really feel distinctive. Earlier than utilizing Stripo, holito relied on the built-in drag-n-drop editors in numerous e-mail platforms. Whereas these instruments helped them get emails out the door, the outcomes usually felt generic. The emails seemed just like these of many different manufacturers and lacked a robust persona.
For an organization that promotes customer-centric advertising, this was a critical limitation. The staff wanted extra flexibility to precise creativity with out dropping construction and management. Designers and builders didn’t wish to really feel restricted by templates that restricted what they may construct.
We actually want instruments that give us the flexibleness to indicate our creativity and management our templates in a centralized place.
Daniel Colaianni,
CEO and Co-founder at holito.
Resolution: Selecting an editor that helps creativity and management
To unravel these challenges, holito began searching for a extra superior e-mail template editor. The staff wanted flexibility, centralized management, and the power to construct complicated emails with out technical limitations. They needed to maneuver past normal designs and make sure that each e-mail mirrored the distinct holito persona.
They wanted a system that may enable them to:
- construct {custom} designs that mirrored their distinctive model identification;
- work rapidly to satisfy same-day deadlines for reactive campaigns;
- keep model consistency throughout dozens and even lots of of templates;
- empower the complete staff, no matter their technical abilities, to create high-quality emails.
This search led them to Stripo, a platform constructed round a robust modular system designed to unravel these precise challenges. It supplied the sturdy options required to create extra refined, totally branded emails whereas retaining the manufacturing course of environment friendly. The staff was searching for a builder that might deal with complicated layouts, present intensive customization, and help a constant model aesthetic throughout all campaigns.
Stripo promised the great capabilities they wanted to rework their e-mail advertising and produce their artistic imaginative and prescient to life with out feeling restricted by default templates.
Workflow: How holito builds and adapts emails with Stripo
holito has a comparatively small advertising staff, which is widespread within the business. On the identical time, it really works underneath tight deadlines. Generally, a marketing campaign must exit the identical day the concept is accepted. This requires a course of that’s quick, structured, and simple to coordinate.
With Stripo, the staff acts like this:
- They use a custom-built library of off-the-shelf templates that function a place to begin for numerous marketing campaign sorts.
- When a brand new want seems, they choose essentially the most related template, modify it, and adapt the content material to the precise objective.
- One staff member adjusts the structure and visuals, then the e-mail goes by way of inside evaluation and approval.
- After that, it’s exported and scheduled for sending.
This sequence helps them transfer rapidly with out sacrificing high quality or model consistency.
Stripo shouldn’t be used just for advertising newsletters. It additionally performs a key function in product and notification emails. holito sends round 40 various kinds of notifications, from sign-in codes to assembly reminders and platform updates. As an alternative of sending easy HTML messages, the staff creates well-designed, branded notifications that really feel in line with the remainder of their communication.
One of many issues I feel is very underrated is that it’s not simply good for advertising emails… It’s actually, actually good on your notification stuff.
Daniel Colaianni,
CEO and Co-founder at holito.
One instance is an automatic assembly notification e-mail that later obtained recognition within the e-mail advertising business and took first place within the Stripo Alternative Awards 2025. The holito staff needed greater than a plain reminder. They designed a model that seemed polished on each desktop and cell. They added actual graphics, together with photos of the staff members who had been sending the emails. Utilizing Stripo, they simply adjusted the show settings so giant photos wouldn’t overwhelm the cell view. This allowed them to maintain the design partaking whereas sustaining a clear and user-friendly expertise throughout gadgets.
(Supply: Successful e-mail by holito)
Outcomes: 10 occasions sooner manufacturing and stronger design consistency
Since adopting Stripo, holito has seen clear operational enhancements. The impression is each measurable and sensible in day-to-day work.
holito invested time up entrance in defining its design philosophy and structuring its templates. As an alternative of constructing each e-mail from scratch, the staff spent a few days growing their e-mail design system. They created {custom} headers, footers, product blocks, call-to-action sections, and extra. Every of those components was then saved as a reusable “module.” Now, creating a brand new marketing campaign usually means duplicating an present template and making focused changes.
Utilizing Stripo, our manufacturing is 10 occasions sooner, and we will get content material out the identical day as a result of we’ve created and saved modules.
Daniel Colaianni,
CEO and Co-founder at holito.
This shift from guide constructing to a modular system unlocked three game-changing advantages:
1. The tip of repetitive work
Take into consideration how a lot time your staff spends rebuilding the identical e-mail sections again and again. A header together with your emblem and navigation hyperlinks. A footer with social media icons and authorized disclaimers. A testimonial block with a selected structure.
With Stripo, holito constructed these as soon as. Now, they will drag their custom-branded modules into any template, assured that the design, spacing, and fonts are already good. This has eradicated numerous hours of tedious, repetitive work, releasing the staff to deal with what actually issues: crafting a compelling message and technique.
2. Easy world updates
What occurs when your organization rebrands or it’s worthwhile to replace a promotional banner throughout all of your automated e-mail sequences? For many groups, it means a nightmare of manually opening and enhancing dozens, if not lots of, of particular person emails.
holito found a a lot smarter method with Stripo’s synchronized modules. Daniel shares a second that highlighted the facility of this function: “I simply modified the emblem on one module, up to date the worldwide module, and it modified over all over the place.”
A single change, pushed dwell throughout each single e-mail template in your library in seconds. This degree of centralized management is a large time-saver and ensures your model is persistently offered, with no outdated logos or taglines slipping by way of the cracks.
Word from Stripo: To arrange the function, it’s worthwhile to save your module as synchronized by toggling the corresponding swap throughout the save course of. After that, all adjustments you apply to this module might be utilized to any e-mail templates with this module in your library. If you happen to change the button’s coloration, the identical coloration will seem in different emails. You get the concept.
3. Good show on each gadget
In a mobile-first world, responsive design isn’t non-compulsory. However getting complicated layouts to look nice on each desktop and cell could be a main headache, usually requiring {custom} code and intensive testing.
Stripo simplified this for holito. The platform’s built-in responsive design controls gave the staff granular management over the cell expertise with out writing a single line of code. For example, they may simply conceal a big, ornamental banner picture on cell to make sure a very powerful content material appeared first.
“It was very simple to make it in order that we might simply flick a swap in order that on cell, this enormous picture didn’t present,” Daniel says. This straightforward but highly effective function ensures each subscriber has a seamless viewing expertise, whatever the gadget they use.
Total, Stripo helped holito mix pace, flexibility, and management. The staff can now ship high-quality, on-brand emails sooner whereas retaining their manufacturing course of structured and scalable.
Advice: Begin easy and perceive e-mail limitations
holito’s predominant suggestion is easy. Simply get in and take a look at it. The platform is simple to start out with, and groups can rapidly discover the way it matches into their workflow.
In addition they observe that, like several design software program, there’s a studying curve. One of many best challenges shouldn’t be the editor itself, however the limitations of HTML in e-mail. Designs that look good in Figma or different instruments may have changes due to how e-mail purchasers render code. Understanding these constraints helps set life like expectations and makes the manufacturing course of smoother from the beginning.
Wrapping up
For holito, e-mail is not only a communication channel. It’s a direct reflection of its customer-centric philosophy. With a excessive quantity of campaigns and a small staff working underneath tight deadlines, the corporate wanted a technique to transfer sooner with out sacrificing creativity or model consistency.
By constructing a modular system in Stripo, holito achieved 10 occasions sooner manufacturing, simplified its updates, and gained full management over its templates. The staff can now launch same-day campaigns, keep a robust visible identification throughout 40,000+ subscribers, and proceed exploring interactive options to raise engagement. For e-mail entrepreneurs dealing with related challenges, this case reveals how the correct construction and instruments can flip e-mail manufacturing right into a scalable, environment friendly course of.
Construct higher emails 10 occasions sooner
