Southeast Alaska Regional Well being Consortium is a non-profit medical, dental, imaginative and prescient and psychological well being group serving the residents of Southeast Alaska. On this new healthcare marketing campaign from R&R companions, actual SEARHC suppliers, not actors, describe how they ship care that’s rooted in cultural understanding and connection.
“The Southeast Alaskan story, and spirit, is exclusive,” mentioned Theresa Menz, Affiliate Artistic Director at R&R companions. “Telling the SEARHC story by way of the phrases of these creating and residing it led to emotionally charming content material and created highly effective, impactful and actual outcomes.”
In a class usually dominated by polished, overly simplified narratives, R&R and SEARHC selected to lean into authenticity, telling actual tales from the individuals who stay and work throughout Southeast Alaska, the place entry to care is commonly formed by the challenges of geography, climate, and distance.
“In a area like Southeast Alaska, credibility comes from authenticity, not polish,” mentioned Leatha Merculieff, Senior Government Vice President of SEARHC. “R&R Companions helped us embrace that by placing actual voices and actual experiences on the heart of this marketing campaign. The result’s work that displays not simply the care we offer, however the neighborhood we’re proud to be a part of.”
To successfully talk the astonishing lengths an Alaskan healthcare supplier will go to maintain folks wholesome isn’t any small activity. To get there, the marketing campaign walks the fragile line between documentary and promoting. Additionally, using black and white pictures is one other good choice. It evokes a seriousness worthy of the subject, whereas reminding us of an earlier time when neighborly belief and reliability had been widespread.
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