Paris within the spring continues to be one in every of life’s joys, for tennis followers too in fact. So, for a few of us, are advertisements that really function the traditional artwork of storytelling to some impact and BETC Paris definitely does that right here in a brand new international marketing campaign for Lacoste (than which you don’t get way more French.)
So we have now a younger lady racing throughout town of sunshine, for some purpose clutching a tennis ball. Directed by Fredrik Bond for Stink France.
Lacoste CEO Eric Vallat says: “Lacoste was born from tennis, from which it’s inseparable. Tennis evokes a mode, an angle, a means of being in movement that transcends time and generations. With ‘Life is a Lovely Sport,’ we reaffirm this imaginative and prescient: that of a sport which, like Lacoste, expresses itself by motion and angle, and extends past the court docket to turn out to be a part of life with fluidity and magnificence.”
Even Novak Djokovic appears chilled (he has to, he’s a model ambassador.)
Really feel-good promoting and there’s nothing incorrect with that.
